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" I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings. "
Walter Isaacson
Think
Downs
Ups And Downs
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" When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness. "
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" I think that Benjamin Franklin felt very strongly in foreign policy in this world, that you needed to at least show some humility, especially when you were strong. "
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" I've always had an abundance of material about the subjects of my biographies. "
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" We are in a situation with the huge stimulus package that's going to be spent all across this nation and a big financial crisis and banking crisis. And what we need is good, trained journalists who can play the role of watchdog. "
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" Smart people are a dime a dozen. What matters is the ability to think different... to think out of the box. "
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" I think it is valuable and should be valued by its consumers. Charging for content forces discipline on journalists: they must produce things that people actually value. "
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" Especially right after 9/11. Especially when the war in Afghanistan is going on. There was a real sense that you don't get that critical of a government that's leading us in war time. "
Walter Isaacson
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" Terrorism is a horrible thing that is the great threat to civilization on our planet. "
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" I think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding. "
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Money
" I have a strong emotional respect for Steve. "
Walter Isaacson
Emotional
Respect
Steve
" I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental processing power - I've watched him use four different screens, process information, get to the right answer, boom boom boom. "
Walter Isaacson
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" But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened a lot since September 11th of course. "
Walter Isaacson
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September
Generation
" Just being the seeker, somebody whose open to spiritual enlightenment, is in itself the important thing and it's the reward for being a seeker in this world. "
Walter Isaacson
Spiritual
World
Important
" I think when you're looking for people to interview, you want to make it fair and honest. You're not just bringing people on so you can beat them up or, you know, make fools out of them or something. "
Walter Isaacson
Know
Looking
People
" For some people, miracles serve as evidence of God's existence. "
Walter Isaacson
Some People
Evidence
God
" We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters. "
Walter Isaacson
Trust
Good
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" He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think that's the key to understanding Steve Jobs. "
Walter Isaacson
Said
Key
Understanding
" I wonder now how tough you have to be to get big things done. "
Walter Isaacson
Big
Done
Now
" I think it's very important to have a sense of balance in covering the war, but you don't have to be morally neutral about terrorism. "
Walter Isaacson
Important
You
War
" I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering. "
Walter Isaacson
People
Think
Smart
" I think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved. "
Walter Isaacson
Think
Values
Look
" Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. "
Walter Isaacson
Care
Take Care
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" One of the great pressures we're facing in journalism now is it's a lot cheaper to hire thumb suckers and pundits and have talk shows on the air than actually have bureaus and reporters. "
Walter Isaacson
Talk
Air
Great
" I've asked Jobs why he didn't get an operation then and he said, 'I didn't want my body to be opened. I didn't want to be violated in that way.' "
Walter Isaacson
Way
Why
Jobs
" I don't think there was enough skepticism because I think most of us kind of believed that Saddam Hussein was building biological, chemical, and perhaps even, nuclear weapons. "
Walter Isaacson
Us
Think
Most
" I do think it's important, if you're going to be very creative, to be a seeker. "
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You
Going
Important
" When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human. "
Walter Isaacson
You
Write
Human
" More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other. "
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Serious
Effort
Rebel
" Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic but wanting to sell things like Wozniak's board. Wanting to create a business. "
Walter Isaacson
See
Business
Conflict
" Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 - he's got a long memory - they said no and Bill Gates said yes. "
Walter Isaacson
Yes
Apple
Long