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" Just being the seeker, somebody whose open to spiritual enlightenment, is in itself the important thing and it's the reward for being a seeker in this world. "

Walter Isaacson

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" I think it is valuable and should be valued by its consumers. Charging for content forces discipline on journalists: they must produce things that people actually value. "

Walter Isaacson

" We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters. "

Walter Isaacson

" Especially right after 9/11. Especially when the war in Afghanistan is going on. There was a real sense that you don't get that critical of a government that's leading us in war time. "

Walter Isaacson

" I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings. "

Walter Isaacson

" Smart people are a dime a dozen. What matters is the ability to think different... to think out of the box. "

Walter Isaacson

" Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. "

Walter Isaacson

" And if you don't have your ears open, you're not going to be able to figure out what you should be doing. "

Walter Isaacson

" I have a strong emotional respect for Steve. "

Walter Isaacson

" What Einstein was able to do was - to use a cliche - think out of the box. "

Walter Isaacson

" I wonder now how tough you have to be to get big things done. "

Walter Isaacson

" I think it's very important to have a sense of balance in covering the war, but you don't have to be morally neutral about terrorism. "

Walter Isaacson

" I think when you're looking for people to interview, you want to make it fair and honest. You're not just bringing people on so you can beat them up or, you know, make fools out of them or something. "

Walter Isaacson

" I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering. "

Walter Isaacson

" But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened a lot since September 11th of course. "

Walter Isaacson

" You can't have a sustainable US economy without a great education system. Teach students to do the job right. You don't have an innovative economy unless you have a great education. "

Walter Isaacson

" I think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved. "

Walter Isaacson

" I think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding. "

Walter Isaacson

" Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great engineering. And that will survive at least while the current people who trained under Steve are there. "

Walter Isaacson

" I do think it's important, if you're going to be very creative, to be a seeker. "

Walter Isaacson

" Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic but wanting to sell things like Wozniak's board. Wanting to create a business. "

Walter Isaacson

" Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 - he's got a long memory - they said no and Bill Gates said yes. "

Walter Isaacson

" In the age of the internet when everybody's a pundit, we're still gonna need somebody there to go talk to the colonels, to be on the ground in Baghdad and stuff and that's very expensive. "

Walter Isaacson

" I think that Benjamin Franklin felt very strongly in foreign policy in this world, that you needed to at least show some humility, especially when you were strong. "

Walter Isaacson

" More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other. "

Walter Isaacson

" When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human. "

Walter Isaacson

" I don't think there was enough skepticism because I think most of us kind of believed that Saddam Hussein was building biological, chemical, and perhaps even, nuclear weapons. "

Walter Isaacson

" I've always had an abundance of material about the subjects of my biographies. "

Walter Isaacson

" He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think that's the key to understanding Steve Jobs. "

Walter Isaacson

" I think it's really good that you have great competition among news networks, and for that matter all the networks in general. It's bringing more and more people in to watching the news. "

Walter Isaacson

" When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness. "

Walter Isaacson