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" We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters. "

Walter Isaacson

Trust

Good

Journalism

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" I have a strong emotional respect for Steve. "

" Terrorism is a horrible thing that is the great threat to civilization on our planet. "

" I think it's very important to have a sense of balance in covering the war, but you don't have to be morally neutral about terrorism. "

" I think that Benjamin Franklin felt very strongly in foreign policy in this world, that you needed to at least show some humility, especially when you were strong. "

" And if you don't have your ears open, you're not going to be able to figure out what you should be doing. "

" I think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding. "

" I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings. "

" What Einstein was able to do was - to use a cliche - think out of the box. "

" Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great engineering. And that will survive at least while the current people who trained under Steve are there. "

" Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic but wanting to sell things like Wozniak's board. Wanting to create a business. "

" Just being the seeker, somebody whose open to spiritual enlightenment, is in itself the important thing and it's the reward for being a seeker in this world. "

" You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture. "

" You can't have a sustainable US economy without a great education system. Teach students to do the job right. You don't have an innovative economy unless you have a great education. "

" I've always had an abundance of material about the subjects of my biographies. "

" I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom because he was too weak to go up and down stairs. He was curled up in some pain, but his mind was still sharp and his humor vibrant. "

" I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental processing power - I've watched him use four different screens, process information, get to the right answer, boom boom boom. "

" I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering. "

" More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other. "

" I don't think there was enough skepticism because I think most of us kind of believed that Saddam Hussein was building biological, chemical, and perhaps even, nuclear weapons. "

Walter Isaacson

Think

Most

" I think that's exactly what Silicon Valley was all about in those days. Let's do a startup in our parents' garage and try to create a business. "

" In the age of the internet when everybody's a pundit, we're still gonna need somebody there to go talk to the colonels, to be on the ground in Baghdad and stuff and that's very expensive. "

Walter Isaacson

Need

Internet

" I think it is valuable and should be valued by its consumers. Charging for content forces discipline on journalists: they must produce things that people actually value. "

" I think when you're looking for people to interview, you want to make it fair and honest. You're not just bringing people on so you can beat them up or, you know, make fools out of them or something. "

" He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think that's the key to understanding Steve Jobs. "

" I think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved. "

" Smart people are a dime a dozen. What matters is the ability to think different... to think out of the box. "

" When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness. "

" I wonder now how tough you have to be to get big things done. "

" I do think it's important, if you're going to be very creative, to be a seeker. "

" When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human. "