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" I think there has been this really bad habit of environmentalists being insufferably smug, where they are sort of saying, 'This is the issue that beats all other issues,' or, 'Your issue doesn't matter because nothing matters if the earth is fried.' "

Naomi Klein

Think

Saying

Matter

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" When you start talking about sacrifices, pretty soon people start feeling like chumps. "

" Those looking for ideology in the White House should consider this: For the men who rule our world, rules are for other people. "

" Among my generation, there was a purist position that any contact with electoral politics was an unforgiveable compromise. "

" Governments started negotiating towards emission reduction in 1990. That's when the official negotiations started. "

" If you look at the polling around climate change in this country before 'Sandy', that was kind of the low point in terms of Americans believing that climate change was real and that humans were causing it. "

" The Trump Organization is paid millions of dollars by these developers for the privilege of putting the Trump name on those towers. "

" Throughout U.S. history, national crises have been used to suspend constitutional protections and attack basic rights. After the Civil War, with the nation in crisis, the promise of 40 acres and a mule to freed slaves was promptly betrayed. "

" You've got the Trump water and Trump Steaks and Trump's very so-called dodgy university. And so many of the towers, the Trump towers around the world, the Trump resorts around the world, those are not owned by the Trump Organization. "

" The problem with Donald Trump is that he went and designed a brand that is entirely amoral. "

Naomi Klein

Trump

Problem

" I can tell you Donald Trump's products may not be made in America, but Donald Trump was made in America. "

" That's the trick of free market economic theory: it doesn't just ask you to only be selfish and not care about others. It tells you that by being selfish, you are helping others. And, in fact, by trying to directly help others, you will hurt them. "

" My worry about this exclusive focus on Trump - the personality and how all of this is so unprecedented - is that then the solution seems to be, 'Well, we'll just get rid of Trump.' "

" I think the fossil fuel industry is genuinely freaked out by the combination of the price collapse, the divestment movement, and that fact that renewable energy is getting so cheap so fast. "

" A large-scale crisis - whether a terrorist attack or a financial crash - would likely provide the pretext to declare some sort of state of exception or emergency, where the usual rules no longer apply. "

" Before I had Toma, I was one of those people who had no interest in other people's kids. I was. 'Don't hand me that baby!' "

" I've been trying to pinpoint what keeps drawing me back to the Gulf of Mexico, because I'm Canadian, and I can draw no ancestral ties. "

" There have been presidents with business interests before. But there has never been a fully commercialized global brand as a sitting U.S. president. That is unprecedented. "

" This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand. "

" Brands like Starbucks came along and talked about their brand as itself being a community, the idea that Starbucks is what they like to call a 'third place,' which is not their idea; it's the idea of basic citizenry needing a place that is not work, that is not home, where citizens gather. "

" I think I would say that there is absolutely no way to reconcile an austerity agenda with climate action. Our political class needs to understand that the fight against austerity and the fight for climate action are the same fight. "

" When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration? "

" We have a structural problem because you can simultaneously understand the medium to long-term risks of climate change and also come to the conclusion that it is in your short-term economic interest to invest in oil and gas. Which is why, you know, anybody who tells you that the market is going to fix this on its own is lying to you. "

" I had maybe watched 'The Apprentice' a couple of times. I didn't know that in later seasons they deported half of their contestants into tents in the backyard. They called it Trump's trailer park. "

" As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so many of the attacks on him have failed to stick - and how we can identify ways of resisting him that will be more effective. "

" One of the ideas that I wanted to highlight, which is actually a very bipartisan idea - it's not just about conservatives - is this worship of wealth, the CEO saviour. "

" As soon as you write about climate change, the first attempt to discredit you is, 'Well, you wrote this on a computer,' or, 'You took a plane to this conference.' So your opinion isn't valid. "

" That is the core of Trump. He is undoubtedly an idiot, but do not underestimate how good he is at that. "

Naomi Klein

Core

Underestimate

" We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. "

" I was the rebel in our family and a child of the eighties. That meant going to the mall. "

" I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s. "