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" The problem with Donald Trump is that he went and designed a brand that is entirely amoral. "
Naomi Klein
Trump
Problem
He
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" The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it. "
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" Maybe Trump himself will be voted out through impeachment, right? "
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" I want to act, if I can, as a bridge for people who read 'Shock Doctrine' or 'No Logo'. People who are sitting out for whatever reasons. "
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" When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration? "
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" Everybody that's trying to get anything progressive done in this country knows that the biggest barrier is getting money out of politics. "
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" Throughout U.S. history, national crises have been used to suspend constitutional protections and attack basic rights. After the Civil War, with the nation in crisis, the promise of 40 acres and a mule to freed slaves was promptly betrayed. "
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" When I feel my blood sugar getting off, I drink a glass of kale juice. It's so disgusting you don't want to eat anything! "
Naomi Klein
Drink
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" I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. "
Naomi Klein
You
Political
Believe
" There are things that government can do to incentivize the free market to do a better job, yes. But is that a replacement for getting in the way, actively, of the fossil fuel industry and preventing them from destroying our chances of a future on a livable planet? It's not a replacement. "
Naomi Klein
Free
Future
Better
" You've got the Trump water and Trump Steaks and Trump's very so-called dodgy university. And so many of the towers, the Trump towers around the world, the Trump resorts around the world, those are not owned by the Trump Organization. "
Naomi Klein
You
Organization
Got
" My father was born in Newark, New Jersey, and my mother was born in Philadelphia. They both went to Stanford for grad school and met there. "
Naomi Klein
Born
New
Met
" Because the Republicans are never going to turn on Trump so long as he still has his base, and he will continue to have his base so long as this idea that he is standing up for workers, it remains intact. And the only way that that gets eroded is if it isn't just about Russia all the time, but is also about those economic betrayals. "
Naomi Klein
Way
Never
Turn
" Before I had Toma, I was one of those people who had no interest in other people's kids. I was. 'Don't hand me that baby!' "
Naomi Klein
Baby
People
Hand
" In terms of Hurricane Sandy, I really do see some hopeful grassroots responses, particularly in the Rockaways, where people were very organized right from the beginning, where Occupy Sandy was very strong, where new networks emerged. "
Naomi Klein
Beginning
Strong
People
" I am not saying Russia is not important, but Trump's base is very well defended against that: 'the liberal media is out to get him', 'it's fake news', and all the rest. "
Naomi Klein
Saying
Rest
News
" After the Pearl Harbor attacks, around 120,000 Japanese Americans were jailed in internment camps. If an attack on U.S. soil were perpetrated by people who were not white and Christian, we can be pretty damn sure that racists would have a field day. "
Naomi Klein
People
Damn
Christian
" I had maybe watched 'The Apprentice' a couple of times. I didn't know that in later seasons they deported half of their contestants into tents in the backyard. They called it Trump's trailer park. "
Naomi Klein
Half
Know
Backyard
" What I hope is less about what the greens will do but what people who don't consider themselves part of the green movement will do. "
Naomi Klein
Will
Who
Movement
" The divestment movement is a start at challenging the excesses of capitalism. It's working to delegitimize fossil fuels and showing that they're just as unethical as profits from the tobacco industry. "
Naomi Klein
Working
Capitalism
Start
" As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so many of the attacks on him have failed to stick - and how we can identify ways of resisting him that will be more effective. "
Naomi Klein
Brand
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" What you want to do is you want to own as little sort of hard infrastructure as possible, and your real value is your name and how you build that up. "
Naomi Klein
Name
Build
Want
" Since the 1980s, we've been living in this era, really, of corporate rule, based on this idea that the role of government is to liberate the power of capital so that they can have as much economic growth as quickly as possible, and then all good things will flow from that. "
Naomi Klein
Good
Growth
Living
" I am about safety for the people and the planet. "
Naomi Klein
Planet
Am
People
" Even though I believe in mass social movements, I'm uncomfortable in crowds. "
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Even
Uncomfortable
Believe
" That's the big mistake the environmental movement made - 'We'll scare the hell out of you, and you'll become an activist'. "
Naomi Klein
Hell
Mistake
You
" I think there has been this really bad habit of environmentalists being insufferably smug, where they are sort of saying, 'This is the issue that beats all other issues,' or, 'Your issue doesn't matter because nothing matters if the earth is fried.' "
Naomi Klein
Think
Saying
Matter
" I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s. "
Naomi Klein
Understanding
You
Relationship
" I was having a lot of people ask me to update 'The Shock Doctrine' and add a chapter about Trump. "
Naomi Klein
Me
Shock
Update
" Governments started negotiating towards emission reduction in 1990. That's when the official negotiations started. "
Naomi Klein
Started
Negotiating
Official
" While everyone is focused on security and civil liberties, Trump's Cabinet of billionaires will try to quietly push through even more extreme measures to enrich themselves and their class, like dismantling Social Security or auctioning off major pieces of government for profit. "
Naomi Klein
Security
Class
Push