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" I would love it if you became a Santander customer. "

Ana Patricia Botin

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" We are going to make people who do some things with Santander into loyal customers who bank with us every day. This is what will allow us to compete in a world where banking customers have more and more choice. If we don't do this, then we won't grow in the next decade. "

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" I don't think of us as defending ourselves. I think of us as a challenger, an attacker. "

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" You are not going to get married through technology. You are not going to buy a house through technology. "

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Being Different

" We didn't invent gunpowder. What we did was take things that were there and put them together in a way that works. "

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