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" If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience. "

Kurt Loder

Youth

People

Culture

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" I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department. "

" And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture. "

" So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing. "

" Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience. "

" Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff. "

" And you can't really cover people critically that you're friends with. "

" You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works. "

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" I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet. "

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" It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news. "

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" I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience. "

" So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time. "

" Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject. "

" But music raises a lot of issues. Music is something that matters to people a lot, and they put a lot of passion into it. And I think when you have an area like that, you're gonna find a lot of issues coming up. "

" Television's very dependent on images. That's not what news is. "

" Well, a lead is the most important thing about the story. "

" So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense. "

" I don't find music being less important than, like, politics. "

Kurt Loder

Find

Music

" Well, in features, and in writing especially, it's often the style of the writer comes in. "