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" So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time. "
Kurt Loder
Reason
Off
Yourself
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" Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience. "
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" So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing. "
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" Well, a lead is the most important thing about the story. "
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" It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them. "
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" I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department. "
Kurt Loder
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" I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet. "
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" And you can't really cover people critically that you're friends with. "
Kurt Loder
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" I don't find music being less important than, like, politics. "
Kurt Loder
Find
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" And that's very important, too, 'cause a lot of people just assume everyone's a Democrat, or everyone's a Republican or whatever, and they're not. And that's a really important thing to adhere to. "
Kurt Loder
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Everyone
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" And I think a good writer's gonna make it interesting. From the first paragraph it will all be interesting. Just work at it and work at it and work at it. "
Kurt Loder
Think
Work
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" So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense. "
Kurt Loder
Sense
Think
People
" You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works. "
Kurt Loder
You
Important
Best
" Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject. "
Kurt Loder
Interview
You
Them
" I spent time in, like, criminal courts, and covering murder trials for papers. "
Kurt Loder
Time
Criminal
Courts
" Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff. "
Kurt Loder
Doing
Time
You
" It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news. "
Kurt Loder
Make
Just
Top
" I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience. "
Kurt Loder
News
Well
Think
" Some of the most important stories don't lend themselves to television treatment. "
Kurt Loder
Most
Stories
Important
" If you ask questions that interest you, you'll get answers that interest your audience. "
Kurt Loder
Questions
You
Audience
" Television's not going read stories to you. "
Kurt Loder
Read
Going
You
" I was in college for two years, and just hated it in the '60s. "
Kurt Loder
Just
Two
Years
" If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience. "
Kurt Loder
Youth
People
Culture
" Television's very dependent on images. That's not what news is. "
Kurt Loder
Images
Television
News
" Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in, probably late, to your editor. "
Kurt Loder
You
Working
Late
" I know what the structure of the language is. "
Kurt Loder
Language
Know
Structure
" Well, in features, and in writing especially, it's often the style of the writer comes in. "
Kurt Loder
Writing
Writer
Well
" And the most important thing you can do is learn to edit yourself. And then go back and rewrite. "
Kurt Loder
You
Back
Learn
" But music raises a lot of issues. Music is something that matters to people a lot, and they put a lot of passion into it. And I think when you have an area like that, you're gonna find a lot of issues coming up. "
Kurt Loder
Find
People
Think