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" Well, a lead is the most important thing about the story. "

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" I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet. "

" It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news. "

" You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works. "

" I spent time in, like, criminal courts, and covering murder trials for papers. "

" I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience. "

" Some of the most important stories don't lend themselves to television treatment. "

" Television's not going read stories to you. "

" Television's very dependent on images. That's not what news is. "

" It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them. "

" Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff. "

" And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture. "

" I was in college for two years, and just hated it in the '60s. "

" Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in, probably late, to your editor. "

" So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing. "

" I don't find music being less important than, like, politics. "

" I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department. "

" If you ask questions that interest you, you'll get answers that interest your audience. "

" So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time. "

" So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense. "

" Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience. "

" And you can't really cover people critically that you're friends with. "

" I know what the structure of the language is. "

" Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject. "

" And I think a good writer's gonna make it interesting. From the first paragraph it will all be interesting. Just work at it and work at it and work at it. "

" And that's very important, too, 'cause a lot of people just assume everyone's a Democrat, or everyone's a Republican or whatever, and they're not. And that's a really important thing to adhere to. "

" Well, in features, and in writing especially, it's often the style of the writer comes in. "

" If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience. "

" And the most important thing you can do is learn to edit yourself. And then go back and rewrite. "