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" I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. "
Steve Jobs
Some
Intelligence
Smart
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" Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. "
Steve Jobs
Design
You
Think
" Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. "
Steve Jobs
You
Innovation
Apple
" Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. "
Steve Jobs
Creativity
Creative
People
" Great things in business are never done by one person. They're done by a team of people. "
Steve Jobs
Business
Great
Team
" Sometimes life hits you in the head with a brick. Don't lose faith. "
Steve Jobs
Life
Lose
Sometimes
" I've always wanted to own and control the primary technology in everything we do. "
Steve Jobs
Wanted
Technology
Always
" Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. "
Steve Jobs
Will
People
Better
" The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. "
Steve Jobs
Dark
Innovation
Rest
" We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. "
Steve Jobs
Know
Life
Things
" It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. "
Steve Jobs
People
Potential
Personality
" This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? "
Steve Jobs
Energy
Today
Revolution
" Apple took the edge off the word 'computer.' "
Steve Jobs
Computer
Word
Took
" There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook. "
Steve Jobs
Reason
Air
Company
" First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone. "
Steve Jobs
Possible
Product
Wheel
" I'm very excited about having the Internet in my den. "
Steve Jobs
About
Internet
Having
" And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. "
Steve Jobs
Important
Saying
Thinking
" When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. "
Steve Jobs
Beautiful
You
Wood
" Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'. "
Steve Jobs
Older
Down
Boy
" No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. "
Steve Jobs
Death
People
Change
" I want to put a ding in the universe. "
Steve Jobs
Want
Universe
Business
" I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. "
Steve Jobs
Me
Apple
My Life
" In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. "
Steve Jobs
Nothing
People
Meaning
" Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. "
Steve Jobs
Pride
Fear
Fall
" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
" What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. "
Steve Jobs
Change The World
Job
Change
" A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have. "
Steve Jobs
End
People
Perspective
" I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle. "
Steve Jobs
Now
Winning
Think
" Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history. "
Steve Jobs
History
Living
Apple
" To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. "
Steve Jobs
Years
Company
Ideas
" When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. "
Steve Jobs
Think
Dumb
Look