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" In fashion, I think I make mistakes every day. "

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" Diesel is the only example of a casualwear or sportswear company that became a luxury brand. "

" When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream. "

" In New York, I wear dark denim most of the time. "

" The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything. "

" Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. "

" The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. "

" We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy. "

" We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed. "

" We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it. "

" Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them. "

" I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside. "

" When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion. "

" In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy. "