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" The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. "

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" We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed. "

" We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy. "

" Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them. "

" Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing. "

" Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. "

" In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy. "

" The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything. "

" In fashion, I think I make mistakes every day. "

" When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion. "

" I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside. "

" In New York, I wear dark denim most of the time. "

" We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it. "

" Diesel is the only example of a casualwear or sportswear company that became a luxury brand. "