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" In really good times, you say, 'No, I'm not taking that ad.' But in bad times, you'll take anything. "
Ruth Reichl
Good Times
You
Bad
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" It takes a great deal of strength to be an optimist. "
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" What does happen in 'Gourmet,' we had eight test kitchens, and at any given time, there were, like, ten or twelve test cooks. And whenever anybody finished something, they would yell, 'Taste!' and everyone would go running towards it, and then taste, and then brutally deconstruct the dish. "
Ruth Reichl
Taste
Running
Time
" I love breakfast, and I don't see any reason it has to be cereal and eggs and toast. "
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Reason
Any
Eggs
" Given a choice between great food and boring company or boring food and great company, I'll take the great company any day. "
Ruth Reichl
Great
Food
Day
" I don't think I hate any food trends. "
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Trends
Hate
Any
" I don't think there's one thing more important you can do for your kids than have family dinner. "
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Think
You
Dinner
" If you start with a great peach, there's nothing you're ever going to do that's going to make it any better than when it comes off the tree. In 1970, that was a revolution. "
Ruth Reichl
Revolution
Start
Better
" The critic has to do more of what the book critics and art critics have done in the past. Which is give you a context for understanding the restaurant, give you a better way to appreciate it, give you the tools to go in there and be a more informed diner who can get more pleasure out of the experience. "
Ruth Reichl
Book
Art
Restaurant
" Really, the only way to face the biggest problems we have is for the government to change the way they subsidize food. The way we subsidize food makes it cheaper to go to McDonald's and get a hamburger than a salad, and that's insane. "
Ruth Reichl
Face
Change
Problems
" There is an almost anti-epicurean tradition at the very base of America. For much of the middle part of American history, people who wanted to overcome that went to France. "
Ruth Reichl
History
American
America
" For me, cooking is a way to try and please people and tell them I love them. When I fall in love with someone, I want to feed them as well. "
Ruth Reichl
Love
Cooking
Fall
" If you really taste a doughnut, it's pretty disgusting. They taste of grease. "
Ruth Reichl
Pretty
Really
Taste
" My mother's father was a doctor, and she desperately wanted to be a doctor. "
Ruth Reichl
Wanted
Father
Doctor
" You look at the Barefoot Contessa or Lydia Bastianich, and it's just like watching your mother cooking. "
Ruth Reichl
Look
Cooking
Mother
" The secret to life is finding joy in ordinary things. I'm interested in happiness. "
Ruth Reichl
Happiness
Secret
Joy
" World War II really fascinated me because it's the only time that everybody in this country sat down at the same table, because eating on rations was your patriotic duty. "
Ruth Reichl
Me
War
World
" I think it's hard, when you're someone who likes to please people, as I am, to be a boss. I had to learn how to rein myself in and not terrify people. "
Ruth Reichl
I Am
Boss
You
" If you're going to tell stuff, you might as well tell the real stuff. "
Ruth Reichl
Well
You
Real
" American food is the food of immigrants. You go back a couple of hundred years, and we were all immigrants, unless we're going to talk about Native American cuisine. "
Ruth Reichl
You
Back
American
" I wanted to figure out a way of living where I didn't have to be in an office every day. "
Ruth Reichl
Day
Living
Every Day
" The thing I like most in my kitchen is my marble counters. Everybody said not to use marble because it's fragile, it stains, it cracks, and it doesn't remain beautiful. But I love marble. "
Ruth Reichl
Love
Said
Beautiful
" I loved being at the 'Times,' and they were incredibly good to me. I think it's a wonderful paper, and I was really well edited. "
Ruth Reichl
Think
Paper
Me
" Don't make a big to-do about the turkey; brine it, put it in the oven, and don't think about it again. "
Ruth Reichl
Think
Again
Big
" My mother really would make these dreadful concoctions. She really prided herself on something called 'Everything Stew,' where she would take everything in the refrigerator, all the leftovers, and put them all together. "
Ruth Reichl
Take
Mother
Everything
" I think of fiction as the highest calling. I'm kind of addicted to it. It's the thing that has gotten me through all the hard points in my life. "
Ruth Reichl
Kind
My Life
Me
" When you're a restaurant critic, you're not home at night, so breakfast became really important for us. "
Ruth Reichl
Breakfast
You
Restaurant
" One of the things I really love about restaurants is that in many ways, they are the ultimate democratic institutions, where you get to walk in the door, plunk down your money, and for however long that you're there, you can be anyone you want to be. "
Ruth Reichl
Door
Money
Love
" I couldn't live without butter. Butter is probably my single favourite food. "
Ruth Reichl
Butter
Single
Without
" One of the effects of cheap food is, we have food that is so unsatisfactory. We need to go back to flavor. "
Ruth Reichl
Need
Food
Go
" What I learned is that how we present ourselves to the world is really how we get treated. So if you want to be treated really well in a restaurant, you really have to dress up. You cannot just show up. "
Ruth Reichl
Present
Dress
You