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" Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing. "
Richard Hayne
Planning
Brand
Free
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" Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry. "
Richard Hayne
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" Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group. "
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" The suburb in the 1950s was a bedroom community. The father worked in the city, and the mother stayed home. Now people live and work in the suburbs, and businesses have grown up or moved from cities to certain pockets of what was once the suburbs and created these places that are like cities. "
Richard Hayne
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" The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results. "
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" Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept. "
Richard Hayne
Building
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" I invite you all to visit our new Harold Square or Space 98 stores in New York. I think you'll agree with me that these stores have a distinct Urban Outfitters personality, with fresh, exciting product and an experience that resonates with the 18 to 28 year old urban-dwelling customer. "
Richard Hayne
Personality
Experience
Space
" For a suburban man aged 30 to 40, hell is going clothing shopping on a Saturday afternoon. There are about 5,000 other things they would put on the list ahead of clothes shopping. "
Richard Hayne
Man
Saturday
Shopping
" I would never and did not ever characterize myself as a hippie. "
Richard Hayne
Myself
Never
Hippie
" The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. "
Richard Hayne
Brand
Drive
Free
" Psychographics speaks more to an attitude, a lifestyle. "
Richard Hayne
Speaks
Attitude
Lifestyle
" We have a relationship with our customer, and that relationship translates into sales. "
Richard Hayne
Sales
Customer
Our
" For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet. "
Richard Hayne
Wallet
Customers
Growing
" Our job as a business is not to promote a political agenda. That's not what we do. "
Richard Hayne
Our
Political
Job
" No two of our stores are the same. "
Richard Hayne
Two
Stores
Our
" We must permeate the stores with creativity and offer service when and to the degree the customer wants it. Of course, it means offering all the omni bells and whistles they want, like in-store pickup, same-day delivery, and mobile point of sale, and all of this must be done every hour of every day the store is open. "
Richard Hayne
Every Day
Day
Creativity
" The model a lot of companies use is a very pyramidal model which sort of designates that all creativity, all wisdom flows from the top. We think that's the absolute wrong model. "
Richard Hayne
Wrong
Wisdom
Creativity
" We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes. "
Richard Hayne
Believe
Changes
Fashion
" Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled. "
Richard Hayne
Creativity
Been
Success
" When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don't. "
Richard Hayne
Line
More
Customer
" While stores continue to be a very important part of our business, there is no mistaking the fact that the customers' shopping preference, measured by both traffic and sales, continues to move to a virtual experience. "
Richard Hayne
Sales
Shopping
Experience
" The store experience must become a performance, with the energy and precision of a Broadway play. "
Richard Hayne
Play
Energy
Performance
" Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability. "
Richard Hayne
Changes
Pain
Easy
" At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot. "
Richard Hayne
Boring
Different
Looking
" As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer. "
Richard Hayne
Know
Walk
Like