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" Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability. "

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" I invite you all to visit our new Harold Square or Space 98 stores in New York. I think you'll agree with me that these stores have a distinct Urban Outfitters personality, with fresh, exciting product and an experience that resonates with the 18 to 28 year old urban-dwelling customer. "

Richard Hayne

Personality

Experience

Space

" We have a relationship with our customer, and that relationship translates into sales. "

" Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled. "

" No two of our stores are the same. "

" For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet. "

" Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept. "

" Our job as a business is not to promote a political agenda. That's not what we do. "

" For a suburban man aged 30 to 40, hell is going clothing shopping on a Saturday afternoon. There are about 5,000 other things they would put on the list ahead of clothes shopping. "

" Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group. "

" Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing. "

" The store experience must become a performance, with the energy and precision of a Broadway play. "

" The model a lot of companies use is a very pyramidal model which sort of designates that all creativity, all wisdom flows from the top. We think that's the absolute wrong model. "

" As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer. "

Richard Hayne

Know

Walk

" I don't like all suburbs, just like I don't like all parts of cities. "

Richard Hayne

Just

Parts

" Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry. "

" Psychographics speaks more to an attitude, a lifestyle. "

" At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot. "

" We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes. "

" When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don't. "

Richard Hayne

Line

Customer

" The suburb in the 1950s was a bedroom community. The father worked in the city, and the mother stayed home. Now people live and work in the suburbs, and businesses have grown up or moved from cities to certain pockets of what was once the suburbs and created these places that are like cities. "

" The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. "

" While stores continue to be a very important part of our business, there is no mistaking the fact that the customers' shopping preference, measured by both traffic and sales, continues to move to a virtual experience. "

" The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results. "

" I would never and did not ever characterize myself as a hippie. "