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" Most reporters are so transactional rather than strategic. "
Kara Swisher
Most
Strategic
Reporters
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" While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow. "
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" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "
Kara Swisher
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" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
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" The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards. "
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" Sure, I am funny and have a good sense of humor. Mostly, though, I just tell the truth. The internal dialogue people have in their heads - I just write it. "
Kara Swisher
Truth
I Am
Humor
" As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary. "
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" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
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" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "
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" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "
Kara Swisher
High School
Bad
Clothes
" One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod. "
Kara Swisher
Vacation
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" While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. "
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" I, for one, am pretty exhausted since I started blogging almost a year ago. But I am blaming that on my two sons, aged 3 and 6, whose perpetual-motion-machine energy is hard to keep up with at my advanced age. "
Kara Swisher
Energy
Year
Age
" I know: I am a freakish geek. Or is that a geekish freak? "
Kara Swisher
Geek
Am
Freak
" It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive. "
Kara Swisher
Death
Internet
Look
" For the record, my mother is an astonishing and loving grandmother. "
Kara Swisher
Loving
Record
Grandmother
" It seemed like most of the memories faded before they had time to form. And after a while, my life with my father seemed like a familiar story or a distant dream. "
Kara Swisher
Memories
Time
My Life
" I used to do a lot of casual photography - back in the olden times when one used film - but it had fallen by the wayside over the years. "
Kara Swisher
Film
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" Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago. "
Kara Swisher
Brain
Sunday
Sunny
" 'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. "
Kara Swisher
Way
World
Control
" I always find something interesting on Twitter that leads me somewhere else. "
Kara Swisher
Somewhere
Always
Find
" My father died when I was only five years old, and that was the moment when I learned a cruel lesson that tomorrow, in fact, might not be another day. "
Kara Swisher
Father
Moment
Tomorrow
" People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that. "
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Journalism
People
Media
" It's easy to forget the ever-plodding eBay with all the noise made by the more lithe and lively Web 2.0 companies. "
Kara Swisher
Noise
Web
Forget
" Casting my fate to the heavens, quite literally, I decided to go wireless. Completely wireless. All wireless, all the time, everywhere. "
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Wireless
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" It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing. "
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Whole
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Filled
" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "
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Honest
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Way
" While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not. "
Kara Swisher
Impact
Good
Values
" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "
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You
Risk
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" As I always like to keep in mind about everything: Don't fight the trend. "
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Everything
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" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "
Kara Swisher
Kind
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Rude