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" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
Kara Swisher
Investment
Merger
Only
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" It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing. "
Kara Swisher
Whole
Learning
Filled
" While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not. "
Kara Swisher
Impact
Good
Values
" I don't think you can look at my history and say they love me to death in Silicon Valley. "
Kara Swisher
Love Me
Love
Me
" Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit. "
Kara Swisher
More
Relevant
Call
" For the record, my mother is an astonishing and loving grandmother. "
Kara Swisher
Loving
Record
Grandmother
" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "
Kara Swisher
Growing
Internet
Hollywood
" I don't write about Google except to insult the company. "
Kara Swisher
Write
Company
Google
" As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way. "
Kara Swisher
Good
Interest
Way
" While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow. "
Kara Swisher
Traffic
Audience
Debate
" The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists. "
Kara Swisher
True
Aim
Always
" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "
Kara Swisher
You
Risk
Know
" While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea. "
Kara Swisher
Nice
Better
Community
" Is a family just the strict definition of a small and discrete unit, or is it about the larger organic group that inevitably grows up around the smaller one? "
Kara Swisher
Just
Group
Family
" I love all my scoop children. But consistency and persistence is really my aim. "
Kara Swisher
Persistence
Love
Consistency
" I know: I am a freakish geek. Or is that a geekish freak? "
Kara Swisher
Geek
Am
Freak
" Casting my fate to the heavens, quite literally, I decided to go wireless. Completely wireless. All wireless, all the time, everywhere. "
Kara Swisher
Time
Wireless
Fate
" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "
Kara Swisher
Honest
Think
Way
" I am a big proponent of being in touch with everyone even when I do not have a story to ask about. "
Kara Swisher
Big
I Am
Story
" As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch. "
Kara Swisher
Time
Push
Culture
" I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. "
Kara Swisher
Own
California
Death
" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "
Kara Swisher
Toy
Collection
College
" Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line. "
Kara Swisher
Stand
Go
Line
" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
Kara Swisher
Will
Looking
Audience
" Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer. "
Kara Swisher
Morning
Now
News
" No matter how young you are, you're too old for SXSW. "
Kara Swisher
Old
How
Matter
" I always find something interesting on Twitter that leads me somewhere else. "
Kara Swisher
Somewhere
Always
Find
" I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. "
Kara Swisher
I Am
Service
Work
" 'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. "
Kara Swisher
Way
World
Control
" While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses. "
Kara Swisher
Enemy
Focus
Friend
" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "
Kara Swisher
People
Journalism
Nature