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" As I always like to keep in mind about everything: Don't fight the trend. "
Kara Swisher
Everything
Like
Mind
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" As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary. "
Kara Swisher
Said
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Visionary
" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "
Kara Swisher
You
Risk
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" I love all my scoop children. But consistency and persistence is really my aim. "
Kara Swisher
Persistence
Love
Consistency
" BoomTown has long been a big fan of Martha Stewart. "
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Been
Fan
Big Fan
" While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. "
Kara Swisher
See
Saying
Facebook
" No matter how young you are, you're too old for SXSW. "
Kara Swisher
Old
How
Matter
" Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line. "
Kara Swisher
Stand
Go
Line
" I always find something interesting on Twitter that leads me somewhere else. "
Kara Swisher
Somewhere
Always
Find
" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
Kara Swisher
Investment
Merger
Only
" Sure, I am funny and have a good sense of humor. Mostly, though, I just tell the truth. The internal dialogue people have in their heads - I just write it. "
Kara Swisher
Truth
I Am
Humor
" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "
Kara Swisher
Think
Truth Is
Appreciate
" Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago. "
Kara Swisher
Brain
Sunday
Sunny
" For the record, my mother is an astonishing and loving grandmother. "
Kara Swisher
Loving
Record
Grandmother
" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "
Kara Swisher
Toy
Collection
College
" Most reporters are so transactional rather than strategic. "
Kara Swisher
Most
Strategic
Reporters
" I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. "
Kara Swisher
Own
California
Death
" Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will. "
Kara Swisher
Myself
Home
Think
" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "
Kara Swisher
Gift
Rejection
Nobody
" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "
Kara Swisher
Kind
Me
Rude
" I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. "
Kara Swisher
I Am
Service
Work
" It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing. "
Kara Swisher
Whole
Learning
Filled
" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "
Kara Swisher
More
Become
Will
" While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow. "
Kara Swisher
Traffic
Audience
Debate
" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "
Kara Swisher
Building
Time
Way
" I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge. "
Kara Swisher
Think
You
Got
" It seemed like most of the memories faded before they had time to form. And after a while, my life with my father seemed like a familiar story or a distant dream. "
Kara Swisher
Memories
Time
My Life
" I don't think you can look at my history and say they love me to death in Silicon Valley. "
Kara Swisher
Love Me
Love
Me
" Everything is a narrative in life. I learned that early on as a reporter at the 'Washington Post.' "
Kara Swisher
Washington
Early
Everything
" Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry. "
Kara Swisher
Technology
iPhone
Despite
" The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards. "
Kara Swisher
Top
Women
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