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" My style changes every day. I would say its casual chic. "

Chiara Ferragni

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" At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself. "

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" For me, being Italian, I love pizza. Particularly from Naples. I am obsessed. "

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" Personality for me is the strongest statement. "

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" I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns. "

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" When I started my blog, I wanted it to be like my house - my own little place that anyone could come to. "

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" Take risks and try new things. "

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" I love white T-shirts as much as I love black. I often wear total black. It's my favourite. "

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" Some loved me, some hated me - but they all followed me. "

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" For makeup, I prefer to keep it simple for the daytime. "

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" Don't think too much. The best pictures come naturally. "

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" The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don't feel comfortable in. "

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" Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right. "

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" Looking into the camera creates a special eye and soul contact. "

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" I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat. "

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" Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere. "

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" When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day. "

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" My favourite leather jackets are timeless. "

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" I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever. "

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" As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.' "

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" Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married. "

Chiara Ferragni

" I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand. "

Chiara Ferragni