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" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "

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" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "

Giorgio Armani

Over

Myself

Listen

" I prefer being around young people. I don't like situations from the past, definitely no nostalgia. I prefer to think of doing everything new with a different generation that has a different mentality. "

" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "

" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "

" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "

Giorgio Armani

Say

People

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "

" That is always what I've had to do in life: to show I am capable of surviving. "

Giorgio Armani

Show

Capable

" War taught me that not everything is glamorous. "

" I didn't have a happy childhood. "

" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

" Never in my wildest dreams did I entertain the idea that I would become a fashion designer. "

" The difference between style and fashion is quality. "

" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "

" I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" There can be nothing without love. No money, no power. Love is very important. When you wake up in the morning, you need to know that somebody else is waking up, thinking of you. "

" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "

" I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around. "

Giorgio Armani

Women

Elegance

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" The essence of style is a simple way of saying something complex. "

" I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality. "

" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "

" My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. "

" The more successful I become, the more I want to remain like me, with my defects and insecurities. "

Giorgio Armani

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