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" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

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" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" I didn't have a happy childhood. "

Happy Childhood

" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "

" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" The essence of style is a simple way of saying something complex. "

" When I started, I had nothing. Because my family was really, really, really poor. "

" I wanted to dress the woman who lives and works, not the woman in a painting. "

" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "

" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "

" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "

" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "

" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "

" I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history. "

" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "

" I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life. "

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

Black And White

" I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. "

" Without insecurities, I think one becomes a little bit of an idiot. "

" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "

" You can think you've made it and yet the next day's press will always be waiting for you, the public will always ask more of you. In short, you can always do better! "

" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "

" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "

" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "