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" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

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" You can think you've made it and yet the next day's press will always be waiting for you, the public will always ask more of you. In short, you can always do better! "

" I didn't have a happy childhood. "

Happy Childhood

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" The essence of style is a simple way of saying something complex. "

" My work has taught me to pay great respects towards human beings. "

" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "

" My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. "

" I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. "

" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "

" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "

" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "

" The more successful I become, the more I want to remain like me, with my defects and insecurities. "

" I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history. "

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" I prefer being around young people. I don't like situations from the past, definitely no nostalgia. I prefer to think of doing everything new with a different generation that has a different mentality. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

Black And White

" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "

" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "

" I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness. "

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality. "

" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "

" Creative work gives you an almost indissoluble connection with people. "

" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "