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" Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. "

Michael E. Gerber

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" The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you'll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. "

Michael E. Gerber

" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "

Michael E. Gerber

" You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible. "

Michael E. Gerber

" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "

Michael E. Gerber

" I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. "

Michael E. Gerber

" It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. "

Michael E. Gerber

" Remember, if your business isn't making money, then you and your employees aren't, either. "

Michael E. Gerber

" I'm not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. "

Michael E. Gerber

" Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. "

Michael E. Gerber

" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "

Michael E. Gerber

" If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective. "

Michael E. Gerber

" You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. "

Michael E. Gerber

" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "

Michael E. Gerber

" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "

Michael E. Gerber

" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "

Michael E. Gerber

" If you expect to grow your business, you need to be plotting out your schedules days in advance. Until you get that most basic of steps orchestrated, you can never get to the critical steps that I outline in any one of dozens of books. "

Michael E. Gerber

" Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about. "

Michael E. Gerber

" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "

Michael E. Gerber

" Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby - we will try to categorize who is the best at some component of that endeavor. It's part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips. "

Michael E. Gerber

" Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. "

Michael E. Gerber

" I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. "

Michael E. Gerber

" It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take? "

Michael E. Gerber

" Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner. "

Michael E. Gerber

" More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be? "

Michael E. Gerber

" Your own business growth and success depends on many things, and along that growing path, you are going to have to concede certain responsibilities and activities - whether for your accounting, your production, or day-to-day management. "

Michael E. Gerber

" Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers. "

Michael E. Gerber

" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "

Michael E. Gerber

" If you are with five successful people, then you are the sixth successful person. The reverse of this is true as well, so who are you hanging out with? "

Michael E. Gerber

" As an entrepreneur and a small business owner, you are intimately familiar with goals. You've dreamed of the 'right' ones, you've projected 'real' ones for the banker and the investor, and, secretly, you've imagined how life can be if you can reach the ones you've set. "

Michael E. Gerber

" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "

Michael E. Gerber