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" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "

Michael E. Gerber

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" When you consider how many people are really not good at communication in general and interviewing in specific, it's no wonder that many companies struggle to build high-quality partnerships - or even staffs. "

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" Don't look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it. "

Michael E. Gerber

" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "

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" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "

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" There is always going to be someone more successful, richer, better looking, or with a nicer car. "

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" It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. "

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" You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible. "

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" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "

Michael E. Gerber

" Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged. "

Michael E. Gerber

" Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure. "

Michael E. Gerber

" The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better. "

Michael E. Gerber

" No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty! "

Michael E. Gerber

" The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. "

Michael E. Gerber

" Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business. "

Michael E. Gerber

" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "

Michael E. Gerber

" Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work. "

Michael E. Gerber

" The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. "

Michael E. Gerber

" Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind. "

Michael E. Gerber

" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "

Michael E. Gerber

" I'm not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. "

Michael E. Gerber

" Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. "

Michael E. Gerber

" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "

Michael E. Gerber

" No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it. "

Michael E. Gerber

" The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel. "

Michael E. Gerber

" More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be? "

Michael E. Gerber

" McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision. "

Michael E. Gerber

" Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you! "

Michael E. Gerber

" We all know that Ray Kroc founded the McDonald's franchise back in the 1950s, and it then became the most successful business enterprise in history. "

Michael E. Gerber

" Whether your dream is a $100,000 in sales or a million, the amount of work is likely the same - you'll still have 86,400 seconds each day, so why couldn't you imagine creating the company and enterprise that can fulfill every aspect of any dream you wish to have? "

Michael E. Gerber

" Your success has to be measured against yourself - a decade ago, last year, or yesterday. "

Michael E. Gerber