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" Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about. "
Michael E. Gerber
Results
Great
Dream
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" Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation. "
Michael E. Gerber
Think
Coffee
Business
" We all know that Ray Kroc founded the McDonald's franchise back in the 1950s, and it then became the most successful business enterprise in history. "
Michael E. Gerber
Successful
Know
History
" You can't be the accountant in your accounting firm. You can't cut the grass in your landscaping business. You can't work on the vehicles in your auto repair shop... And you really can't spend all of your time managing those actions, either. "
Michael E. Gerber
Accounting
Work
Time
" I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. "
Michael E. Gerber
Team
Yourself
Nobody
" One of the biggest challenges we have, as business owners and people, is that we think in linear terms. "
Michael E. Gerber
Business
People
Challenges
" If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process... every single area. The issues that can arise run the full spectrum, from 'finding good help' to that ubiquitous catch-all 'training' and everything in between. "
Michael E. Gerber
Help
Challenges
Good
" The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel. "
Michael E. Gerber
World
Small
Fool
" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "
Michael E. Gerber
Design
Create
Build
" Every life a legacy, every small business a school. "
Michael E. Gerber
Life
School
Small
" When you consider how many people are really not good at communication in general and interviewing in specific, it's no wonder that many companies struggle to build high-quality partnerships - or even staffs. "
Michael E. Gerber
Communication
Good
People
" Don't look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it. "
Michael E. Gerber
Beauty
Value
Small
" Ray Kroc called his first McDonald's restaurant, which he opened in Illinois, 'a little money machine.' That's why thousands of franchisees bought it. "
Michael E. Gerber
First
McDonald
Money
" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "
Michael E. Gerber
Know
You
Need
" For decades, I've spoken of McDonald's as one of the premier examples of how to build a company, scale it, and ultimately sell it. "
Michael E. Gerber
Sell
Scale
Company
" Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you! "
Michael E. Gerber
Yourself
Time
Business
" Steve Jobs didn't seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building. "
Michael E. Gerber
Focus
Men
Women
" The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better. "
Michael E. Gerber
Results
Better
Problem
" Remember, if your business isn't making money, then you and your employees aren't, either. "
Michael E. Gerber
Business
Making Money
Money
" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "
Michael E. Gerber
Experience
Small
Business
" Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. "
Michael E. Gerber
Drive
Nobody
Phone
" Small business owners and entrepreneurs worthy of the title need to build systems that replace themselves. "
Michael E. Gerber
Small Business
Small
Need
" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "
Michael E. Gerber
Start
Busy
You
" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "
Michael E. Gerber
Mind
Look
Relationship
" Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. "
Michael E. Gerber
Measure
Big
Work
" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "
Michael E. Gerber
Respect
Employees
People
" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "
Michael E. Gerber
Believe
People
Skill
" The entire idea of building a series of systems in a business is simply this - to create the tools that allow you, as a business owner, to increase productivity and get the job done. The idea behind these systems, of course, is to quit needing your judgement or input in every area of the business. "
Michael E. Gerber
Job
Building
Business
" Being an entrepreneur is more than a matter of simply starting a business. "
Michael E. Gerber
Business
Entrepreneur
Matter
" I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. "
Michael E. Gerber
Me
Life
Business
" Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails. "
Michael E. Gerber
Work
You
Management