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" Obviously Tesla is about helping solve the consumption of energy in a sustainable manner, but you need the production of energy in a sustainable manner. "

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" I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium. "

" Great companies are built on great products. "

" If you look at space companies, they've failed either because they've had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think. "

" What I'm trying to do is, is to make a significant difference in space flight. And help make space flight accessible to almost anyone. "

" The reality is gas prices should be much more expensive then they are because we're not incorporating the true damage to the environment and the hidden costs of mining oil and transporting it to the U.S. Whenever you have an unpriced externality, you have a bit of a market failure, to the degree that eternality remains unpriced. "

" I think Tesla will most likely develop its own autopilot system for the car, as I think it should be camera-based, not Lidar-based. However, it is also possible that we do something jointly with Google. "

" We polled Tesla owners, do you want autopilot disabled or not. Not one person wanted it disabled. That's pretty telling. "

" I was born in Africa. I came to California because it's really where new technologies can be brought to fruition, and I don't see a viable competitor. "

" There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness. "

" My opinion is it's a bridge too far to go to fully autonomous cars. "

" I would like to die on Mars. Just not on impact. "

" Tesla is becoming a real car company. "

" There's a silly notion that failure's not an option at NASA. Failure is an option here. If things are not failing, you are not innovating enough. "

" If humanity doesn't land on Mars in my lifetime, I would be very disappointed. "

" I think it matters whether someone has a good heart. "

" The U.S. automotive industry has been selling cars the same way for over 100 years, and there are many laws in place to govern exactly how that is to be accomplished. "

" Life is too short for long-term grudges. "

Life Is Too Short

" It is theoretically possible to warp spacetime itself, so you're not actually moving faster than the speed of light, but it's actually space that's moving. "

" When something is important enough, you do it even if the odds are not in your favor. "

" I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself. "

" When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked. "

" The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design. "

" If you think back to the beginning of cell phones, laptops or really any new technology, it's always expensive. "

" I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems. "

" It's OK to have your eggs in one basket as long as you control what happens to that basket. "

" Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry. "

" Physics is really figuring out how to discover new things that are counterintuitive, like quantum mechanics. It's really counterintuitive. "

" I think we have a duty to maintain the light of consciousness to make sure it continues into the future. "

" The value of beauty and inspiration is very much underrated, no question. But I want to be clear: I'm not trying to be anyone's savior. I'm just trying to think about the future and not be sad. "

" Stationary storage will be as big as the car business long term. The growth rate will probably be several times what it is for the car business. "