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" I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium. "

Related Quotes:

" Obviously Tesla is about helping solve the consumption of energy in a sustainable manner, but you need the production of energy in a sustainable manner. "

Elon Musk

Helping

Production

You

" Government isn't that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you've got to have commercial companies do it. "

" The pace of progress on Mars depends upon the pace of progress of SpaceX. "

" The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative. "

" My vision is for a fully reusable rocket transport system between Earth and Mars that is able to re-fuel on Mars - this is very important - so you don't have to carry the return fuel when you go there. "

" I'm anti-tax, but I'm pro-carbon tax. "

Elon Musk

Tax

Environmental

" If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion. "

" Self-driving cars are the natural extension of active safety and obviously something we should do. "

" It is definitely true that the fundamental enabling technology for electric cars is lithium-ion as a cell chemistry technology. In the absence of that, I don't think it's possible to make an electric car that is competitive with a gasoline car. "

" There's nothing - I've bought everything I want. I don't like yachts or anything; you know, I'm not a yacht person, and I've got pretty much the nicest plane I'd want to have. "

" Here in the West, people often don't like listening to their leaders, even if they are right. "

Elon Musk

Listening

Right

" If something's important enough, you should try. Even if you - the probable outcome is failure. "

" I've been to Disneyland, like, 10 times. I'm getting really tired of Disneyland. "

Elon Musk

Tired

Getting

" I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself. "

" It's important that we attempt to extend life beyond Earth now. It is the first time in the four billion-year history of Earth that it's been possible, and that window could be open for a long time - hopefully it is - or it could be open for a short time. We should err on the side of caution and do something now. "

" The goal of Tesla is to accelerate sustainable energy, so we're going to take a step back and think about what's most likely to achieve that goal. "

" There have to be reasons that you get up in the morning and you want to live. Why do you want to live? What's the point? What inspires you? What do you love about the future? If the future does not include being out there among the stars and being a multi-planet species, I find that incredibly depressing. "

" Yeah, well I think anyone who likes fast cars will love the Tesla. And it has fantastic handling by the way. I mean this car will crush a Porsche on the track, just crush it. So if you like fast cars, you'll love this car. And then oh, by the way, it happens to be electric and it's twice the efficiency of a Prius. "

" People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working. "

" For all the supporters of Tesla over the years, and it's been several years now and there have been some very tough times, I'd just like to say thank you very much. I deeply appreciate the support, particularly through the darkest times. "

" What most people know but don't realize they know is that the world is almost entirely solar-powered already. If the sun wasn't there, we'd be a frozen ice ball at three degrees Kelvin, and the sun powers the entire system of precipitation. The whole ecosystem is solar-powered. "

" I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems. "

" Some companies out there quote a start of production that is substantially in advance of when customers get their cars. "

" A battery by definition is a collection of cells. So the cell is a little can of chemicals. And the challenge is taking a very high-energy cell, and a large number of them, and combining them safely into a large battery. "

" It is theoretically possible to warp spacetime itself, so you're not actually moving faster than the speed of light, but it's actually space that's moving. "

" So we originally expected to make about 35 gigawatt hours at the cell level and about 50 gigawatt hours at the module or pack level. Now we are expecting to do about 150 gigawatt hours in the same volumetric space as the original design. "

" A utility can handle up to 20% of production from solar and that helps the grid because it produces electricity when needed. Solar power peaks in the middle of the day and that's also when air conditioning is running and businesses are operating, so power production matches usage. "

" If you had to buy a new plane every time you flew somewhere, it would be incredibly expensive. "

" Physics is really figuring out how to discover new things that are counterintuitive, like quantum mechanics. It's really counterintuitive. "

Elon Musk

Physics

Quantum

" If you want to grow a giant redwood, you need to make sure the seeds are ok, nurture the sapling, and work out what might potentially stop it from growing all the way along. Anything that breaks it at any point stops that growth. "