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" One of the biggest gaps in sports is the difference between the winning and losing teams of the Super Bowl. They don't invite the losing team to the White House. They don't have parades for them. They don't throw confetti on them. "

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" It's been the video game ever since I got out of coaching. Even when I was an announcer, fewer and fewer people remembered me as 'Coach,' and as the years went on, people just started knowing me from the game. "

John Madden

People

Years

Coaching

" Baseball has better opening days and All-Star Games than the N.F.L. does. Ours stink. "

" When the going gets tough, I'm not always sure what you do. I'm not saying that I know how to fix everything when the going gets tough, but I do know this: when the going goes tough, you don't quit. And you don't fold up. And you don't go in the other direction. "

" I never watched TV because I was always doing a game. I didn't have any experience to be home watching games. I didn't know how to do it. Brent Musburger and those guys could sit and watch every game and know the scores. And I was amazed and said, 'I'd like to have something like that someday.' "

" Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out. "

" I'd like to work with kids in special education - younger kids. "

John Madden

Education

Work

" Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble. "

" There's so many kids who only know me from the video game. And they want to know if I'm home - and if I have a video game I can give them on Halloween. And sometimes they're surprised to learn there actually is a 'Madden.' "

John Madden

Know

Home

" They're on the right road, but there's a long way to go on concussions, not only in the NFL, but college football, high school football and all football. "

" The only yardstick for success our society has is being a champion. No one remembers anything else. "

" Nobody, not even the head coach, would do anything to a football unilaterally, such as adjust the amount of pressure in a ball, without the quarterback not knowing. It would have to be the quarterback's idea. "

" The best thing about getting older is knowing history. The longer you live, the longer you have been in a sport, the more you know, and the more you know where things started. "

" If you look at tailgating, everyone does it. It's for everyone who likes to cook outdoors. It could be a 4th of July picnic. "

" I'm a firm believer that there's no way that a six-year-old should have a helmet on and learn a tackling drill. "

" I tried golf for a while, but I wasn't very good at it, so I didn't play a lot of golf. I enjoy all sports, not just football. I like basketball, baseball, and I got into the World Cup. So really, sports in general are my life, and football specifically. "

" I'm sure that had I not been a coach, I would have been some form of a teacher. "

" I was introduced to the Turducken in New Orleans. And it wasn't Thanksgiving. Glenn at the Gourmet Butcher Block brought it by, and I had never heard of it or had seen one, and they put it in the booth, and it smelled so good that I had to taste it. And it was good. Then Thanksgiving came, and we got one in addition to the traditional turkey. "

" The road to Easy Street goes through the sewer. "

" It's a lot easier to get a suit than it is to get a coach. "

" When your arm gets hit, the ball is not going to go where you want it to. "

John Madden

Going

You

" A consulting position might work in another profession, but not in pro football. There's no such thing. They give a guy a parking spot and put his name up as a consultant, and in six months, they erase the name. "

" Discipline is knowing what you're supposed to do and doing it as best you can... On third down and short yardage, the Raiders don't jump offside. That's discipline - not a coat and tie, not a clean shave. "

" Sometimes we think videogames are just games for kids, and then once they get out of grammar school or high school, they never play again, but that's when they really start playing. "

" I don't know that the referee can be watching holding on the offensive line and get back to the quarterback. I think watching the quarterback is a full-time job. "

" Football isn't nuclear physics, but it's not so simple that you can make it simple. It takes some explaining to get it across. "

" The fewer rules a coach has, the fewer rules there are for players to break. "

" I would never bet against Peyton Manning. You know about the age and the neck and the strength. But I had George Blanda, and as he got older, he got smarter, and he just got rid of the ball quicker. I watch Peyton, and I see George Blanda. "

" I get a certain feeling when I go to Lambeau field in Green Bay. Soldier field in Chicago is special to me. Those are the places that I really like. The stadiums. "

John Madden

Feeling

Green

" Trip Hawkins - and this was the early 1980s - was saying there's going to be a day when everyone has a computer and they're going to want to do more on it, including playing games. So he started up a company, EA Sports, and he was going to have three games, football, basketball and baseball. So I was the football game. "

" The thing that I always respected about Bruce Arians was, when he was at Pittsburgh, he let Ben Roethlisberger decide what he liked. I used to do that. You can put something in and force-feed it to a quarterback. But if he doesn't like it and have his heart in it, it's not going to be as good as when he really likes something. "