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" Our goal is to make it so there's as little friction as possible to having a social experience. "

Mark Zuckerberg

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" I actually don't read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits. "

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" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "

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" Mobile is a lot closer to TV than it is to desktop. "

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" I like making things. I don't like getting my picture taken. "

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" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

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" What we figured out was that in order to get everyone in the world to have basic access to the Internet, that's a problem that's probably billions of dollars. Or maybe low tens of billions. With the right innovation, that's actually within the range of affordability. "

Mark Zuckerberg

" My goal was never to make Facebook cool. I am not a cool person. "

Mark Zuckerberg

" I do everything on my phone as a lot of people do. "

Mark Zuckerberg

" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "

Mark Zuckerberg

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

Mark Zuckerberg

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

Mark Zuckerberg

" If you look at the history of our country over the last 100 years, there have been periods where science and research have been celebrated. They were really kind of held up as heroes in society, which encouraged a generation of people to go into these fields. "

Mark Zuckerberg

" The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense. "

Mark Zuckerberg

" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "

Mark Zuckerberg

" Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there. "

Mark Zuckerberg

" I look at Google and think they have a strong academic culture. Elegant solutions to complex problems. "

Mark Zuckerberg

" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

Mark Zuckerberg

" When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost. "

Mark Zuckerberg

" Once you have a product that you are happy with, you the need to centralize things to continue growth. "

Mark Zuckerberg

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

Mark Zuckerberg

" It's, like, even in journeys like Facebook, we've had some very serious ups and downs. "

Mark Zuckerberg

" Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

Mark Zuckerberg

" We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It's an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what's going on. "

Mark Zuckerberg

" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "

Mark Zuckerberg

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

Mark Zuckerberg

" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "

Mark Zuckerberg

" In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple. "

Mark Zuckerberg

" Our philosophy is that we care about people first. "

Mark Zuckerberg