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" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

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" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "

Mark Zuckerberg

Web

Build

Strategy

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

" We want to make it so that anyone, anywhere - a child growing up in rural India who never had a computer - can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet. "

" My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley. "

" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "

" I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social. "

" The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' "

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "

" A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa. "

" It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people. "

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

" Connectivity just can't be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can. "

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

" What really motivates people at Facebook is building something that's worthwhile, that they're going to be proud to show to friends and family. "

" The thing I really care about is the mission, making the world open. "

" I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life. "

" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "

" Our goal is not to build a platform; it's to be cross all of them. "

" Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January. "

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

Office

Got

" Move fast with stable infrastructure. "

" We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It's an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what's going on. "

Mark Zuckerberg

Company

Plan

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "

" Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy. "

" I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don't have a lot of furniture in our house, so it's really simple. And we're trying to build products for everyone in the world, right. And you don't want to get isolated to do that. "

" I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

" Our philosophy is that we care about people first. "

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "