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" Our goal was never to create a better taxi. "
Logan Green
Never
Goal
Create
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" There's a misconception that Lyft is just a better version of the taxi. You know, I think that's just scratching the surface of what we're doing. "
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" We're building the ultimate experience for fun, flexibility, and empowerment where you can rent a car, fill it with discounted gas, meet new people, stop for a Starbucks coffee, and have your earnings deposited into your bank account all in the same day. "
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" Most of the population cannot afford a private driver. What we're doing is relentlessly innovating to bring the price point down. "
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" We refer to Lyft as a 'mullet app.' Simple up front, a lot going on in the back. "
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" A lot of the other companies in the space have really left a bad taste in regulators' mouths. It's actually been a huge advantage when we come in and we take the time to sit down and get to know them, explain the business, explain what we do. "
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Time
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" The company culture is about being human, being good to other people. We recently did a survey with our drivers. 48 out of 50 said that they preferred driving with Lyft because they said that passengers were friendlier. "
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" Lyft came out of a hackathon project where we were trying to figure out what does Zimride look like on mobile. "
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Out
" Every transportation department at schools thought that there should be a bike buddy program. They thought that bicycle commuters wanted to find another buddy to bike with to campus, which is a nice idea. But the consumer demand for that was about zero. "
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Find
Thought
Zero
" I typically work out 20-30 minutes every morning to get the day started. "
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Work
Day
Get
" Uber is a good car service, and that's exactly what they were when we launched. "
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Service
Car
Exactly
" I grew up in L.A., and it's one of those cities designed around cars instead of the people that live there. I spent hours every day stuck in traffic, having the experience of looking around and seeing one person in every car. "
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Live
People
Car
" From the way that we build cars or going after space travel, I get excited about the transportation space because it's the second-highest household expense after housing. "
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Transportation
Travel
Space
" Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience. "
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Phone
People
Work
" On-demand ridesharing can make cities less congested and polluted and free up resources. Shared rides can become so affordable that they cost the same as a bus ride today. "
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Ride
Become
Bus
" When you're starting a company, almost anything that can go wrong will go wrong, and it will probably look like and feel like you made the absolute wrong decision to start the company. If you're not absolutely determined to solve a problem or see something through, it might not make sense to keep going. "
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Decision
Start
Problem
" People crave community, more efficient living, and easier access to the places they want to go. "
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Community
Living
People
" We want Lyft to meet your needs, whether going out to a nice date or event and want a nicer car, or if you're just trying to get to work every day and need something affordable. "
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Trying
You
Work
" I try to block a couple of hours of unscheduled time every day so that I can work on the day's most important projects. "
Logan Green
Important
Work
Time
" I think we've built a bit of a culture and a market around people who are open and seek out that social interaction. "
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Think
Culture
Seek
" When you are talking about transportation, people aren't making their plans while in front of a computer. "
Logan Green
Talking
You
People
" We created Lyft because we want to establish a radically different concept of personal transportation. We want people to think of transportation as a service enabled by technology instead of as an expensive and large piece of hardware to own. "
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People
Service
Technology
" The Millennial Generation - the biggest American generation in history - is reversing the migration into rural areas and moving back to city centers. "
Logan Green
Moving
Back
American
" We're learning a lot from large international competitors... As we go international, we're looking to add something unique to the market. And so when we do go international, it won't just be as a taxi service. "
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Service
Looking
Learning
" When I went to the University of California, Santa Barbara, in 2002, I decided I wanted to leave my car at home and create an experiment with my own life. I'd only be able to find creative solutions to transportation if I felt the pain of trying to get to downtown at 10 o'clock at night. "
Logan Green
Home
Creative
Night
" To get to the office every day, I either take a Lyft or have my wife drop me off. It's about a 15-minute drive from my house to the office. "
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Every Day
Wife
Me
" Almost every ride we're profitable on. We make money on every ride. "
Logan Green
Make
Almost
Profitable
" Particularly when it comes to the regulatory environment, being a jerk doesn't actually get you very far. "
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Jerk
Environment
You
" In L.A., it's the sort of city where you have to have a car to get around. "
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You
City
Car
" I think Uber is a good car service, but Lyft is going after a much bigger problem in trying to make life without a car possible and reinvent the way people get around cities. "
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Service
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People
" Our vision for the world is making car ownership unnecessary. "
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Making
Vision
Ownership