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" Part of the reason I am so evangelical in our campaigning work is that I had an unshakeable faith in Labour values, but we needed a machine worthy of the message. I grew up with a peerless Conservative machine, with vastly superior resources. "

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" When I joined Labour in 1982, I didn't feel I belonged to a party born to power. My repeated experience was of bitter and repeated defeats. "

Douglas Alexander

Party

Born

Experience

" This Network Generation have grown up in a connected world. With Skype, Facebook, Twitter and the Internet, the world is at their fingertips via their smart phone. They find the idea of watching TV programmes at a time to suit the broadcaster quaint and old-fashioned. "

" Politics requires the sense of possibility. Dare I say it - the audacity of hope. "

" I'm in agreement with David Miliband when he says our generation of Labour politicians are not willing to hand over the direction of the country without a serious electoral fight. "

" There's no doubt that what has emerged in the years after 9/11, unlike the situation in Britain, there were practices sanctioned in the U.S. that fall far below the standard of conduct that should have taken place. It is for the American system of government, in all of its branches, to address that. It is not for a British politician. "

" If you talk to most people under 30, they don't read a newspaper. "

" It seems to me that the Conservatives neither recognise the scale of the living standards crisis facing British families nor offer credible answers as to how the British economy or British society can be better in the future. "

Douglas Alexander

Future

Society

" Solidarity is the basis of my politics. "

" Stories come and go. The challenge is to frame the questions that voters will be asking on polling day, such as who has avoided a global depression and worked here to deliver jobs. "

" Our responsibility is to protect people and help them into work. "

" For me, fiscal realism is not a betrayal of Labour values; it is the foundation by which we win the trust of the public. "

Douglas Alexander

Win

Values

" In this age of growing interconnectedness, we understand that turning our backs on the world is simply not an option. "

" Scotland and England may sometimes be rivals, but by geography, we are also neighbours. By history, allies. By economics, partners. And by fate and fortune, comrades, friends and family. "

" The Conservatives are so busy focusing on yesterday, they're not focused on tomorrow... on how elections are won in the 21st century. "

" It is already clear that, because of advances in technology, drones are going to play an increased role in warfare in the years ahead. It is therefore vital that the legal frameworks governing their use are robust and internationally recognised. "

" Labour's task for government is to build consent for an outward-looking Britain as the best way to advance not just our interests, but also our values at a time of challenge, both at home and abroad. "

" A politics that defines itself by difference holds no appeal for me. "

" What matters in any campaign is that you have a strategic core that makes the judgements, decides the strategy, and can deliver. "

" The Olympics is a time primarily for sport and celebration, but diplomacy does not stop at the door of the U.N., and for it to work, it must be sustained and consistent. "

" Politicians diminish themselves by sounding robotic. "

" Being prime minister is not a job to be performed with an eye for the exit. "

" I'm at one with Ed Miliband in saying that it's important that people have the right to express their democratic voices and also their deep concerns about climate change because we have a planet in peril. "

" One of the big weaknesses of the Conservative Party is not just their ignorance of and lack of effective response to the cost-of-living crisis but a more fundamental error about what makes for success in the 21st century. "

" In sport, as in science, business, and diplomacy, as Scots we understand that we benefit from the deep and diverse partnerships that make up the United Kingdom. "

" Historically, Labour has used technology as a form of control. We would use pagers and faxes to send out messages telling people what line to take. The key learning from the Obama campaign is to use technology to empower your supporters. "

" What we are going to offer is not a one-way communication, but one-to-one communication. "

" Kneejerk interventionism or kneejerk isolationism is the wrong course for Britain. "

" It was here in Edinburgh that in the 1980s I joined with many others to protest against Margaret Thatcher as she arrived to address the General Assembly of the Church of Scotland. "

" If Nick Clegg hadn't been sitting around the cabinet table, we wouldn't have had the bedroom tax; we wouldn't have had the rise in tuition fees. We wouldn't have had the mistakes we've seen in economic policy. "

" David Cameron can change the branding of the party, but he can't change the beliefs. "