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" Plays are frequently infected with ideas that came from actors or even sound engineers. Some Shakespeare scholars wonder whether some of the Bard's lines came from onstage improvisations by actors. "

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" A textbook requires a consistent sense of style and a linear structure, hallmarks of a single authorial presence. An encyclopedia doesn't. "

Clive Thompson

Structure

Single

Presence

" Tip-of-the-tongue syndrome is when people almost remember something but need a computer, or someone else, to help them find it. The problem is, our brains have always been terrible at remembering details. They were like that way before the Internet came along. "

" Transactive memory works best when you have a sense of how your partners' minds work - where they're strong, where they're weak, where their biases lie. I can judge that for people close to me. But it's harder with digital tools, particularly search engines. "

" No consumer product improves more drastically, year after year, than the computer. "

Clive Thompson

Year

Than

" Novelists in particular love to rhapsodize about the glory of the solitary mind; this is natural, because their job requires them to sit in a room by themselves for years on end. But for most of the rest of us, we think and remember socially. "

" The amount of writing that people do online is astonishing, and historically unprecedented. "

" When you're an expert in a subject, you can retain new factoids on your favorite topic easily. This only works for the subjects you're truly passionate about, though. Baseball fans can reel off stats for their favorite players, then space out on their own birthday. "

" We use paper documents to store knowledge so we can consult and reconsult it, giving us a type of recall impossible with our unaided minds; we use pencils to scratch down material so we can manipulate it in a fashion impossible in our unaided minds. "

" More than any other modern tool, computers are a total mystery to their users. Most people never open them up to fix them or to see how they work. "

" There is something about the ability to externalize our thoughts and compare them with other people in a public way that is really transformative for the average person. "

" Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible. "

" The people who tend to get the most out of being social thinkers are the people who themselves are helpful. They're always talking or answering people's questions or engaging in productive conversations. They're not being trolls. They're tamping down other people that are being trolls. "

" America has always had tinkerers, including just about any teenager who ever hot-rodded a Camaro. "

" Insurance firms have always carefully studied real-world data to figure out what, precisely, constitutes a risky activity. "

" The one complaint about the Internet that I wholeheartedly endorse is that most of these tools have been designed to peck at us like ducks: 'Hey, there's a new reply to your comment! Come look at it!' "

Clive Thompson

Look

Internet

" A huge amount of our everyday thinking - powerful, creative, and resonant stuff - is done socially: talking to other people, arguing with them, relying on them to recall information for us. "

" The things kids can do on screens can be really delightful - if they are age appropriate. But no, they shouldn't spend all their time on a screen; they should split up their time doing multiple, different things. "

" Why are online games so addictive? It's mostly the narcotic appeal of 'leveling.' "

" The computer industry began with home-brew boxes that everyone had to program for themselves, but that was a huge hassle. The computer revolution didn't explode until the first Macintosh arrived, with its point-and-click simplicity. "

" Ambient awareness is the experience of knowing what's going on in the lives of other people - what they're thinking about, what they're doing, what they're looking at - by paying attention to the small stray status messages that people are putting online. "

" The main message of 'Smarter Than You Think' is an attempt to look at the productively new and interesting ways that we have begun to learn about the world, to think about what we found, and to mull it over and argue about it with other people as we use technology. "

" The Internet lets thousands of total strangers collaborate to produce a truly hivelike result. "

" Software is now so complex - requiring so many gazillions of tiny files all over your computer - that most consumers don't want to bother to know what's really going on. "

" Politicians or pundits can distort or cherry-pick climate science any way they want to try and gain temporary influence with the public. But any serious industrialist who's facing 'climate exposure' - as it's now called by money managers - cannot afford to engage in that sort of self-delusion. "

" Railing at scientists for massaging tree-ring statistics won't stop the globe from warming if the globe is actually, you know, warming. "

" The humanitarian developers behind World of Warcraft have also discovered a way to bribe gamers into turning off their computers and going outside. If you log off for a few days, your character will be more 'rested' when you resume playing, a mode that temporarily speeds up your leveling. "

" I lust after iPods or Mini Coopers not because they're unique, but because they've been so artfully made that I couldn't imagine doing it better myself. "

" The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and well-made, we'd forgo unique, lovely design. "

" If you, or any public-spirited programmer, wanted to figure out what the software on your machine is really doing, tough luck. It's illegal to reverse engineer the source code of commercial software to find out how it works. "

" We're dumber and less cognitively nimble if we're not around other people - and, now, other machines. "