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" Tip-of-the-tongue syndrome is when people almost remember something but need a computer, or someone else, to help them find it. The problem is, our brains have always been terrible at remembering details. They were like that way before the Internet came along. "

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" The people who tend to get the most out of being social thinkers are the people who themselves are helpful. They're always talking or answering people's questions or engaging in productive conversations. They're not being trolls. They're tamping down other people that are being trolls. "

Clive Thompson

Questions

Down

People

" Ambient awareness is the experience of knowing what's going on in the lives of other people - what they're thinking about, what they're doing, what they're looking at - by paying attention to the small stray status messages that people are putting online. "

" Transactive memory works best when you have a sense of how your partners' minds work - where they're strong, where they're weak, where their biases lie. I can judge that for people close to me. But it's harder with digital tools, particularly search engines. "

" We use paper documents to store knowledge so we can consult and reconsult it, giving us a type of recall impossible with our unaided minds; we use pencils to scratch down material so we can manipulate it in a fashion impossible in our unaided minds. "

" The amount of writing that people do online is astonishing, and historically unprecedented. "

" The main message of 'Smarter Than You Think' is an attempt to look at the productively new and interesting ways that we have begun to learn about the world, to think about what we found, and to mull it over and argue about it with other people as we use technology. "

" Plays are frequently infected with ideas that came from actors or even sound engineers. Some Shakespeare scholars wonder whether some of the Bard's lines came from onstage improvisations by actors. "

" A textbook requires a consistent sense of style and a linear structure, hallmarks of a single authorial presence. An encyclopedia doesn't. "

" I don't think the Internet has replaced cities in any significant way, nor really could it. Cities are dynamic - and deeply seductive for the people who flock there - because they broker all sorts of fantastic and useful connections, cultural and economic and social. "

" The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and well-made, we'd forgo unique, lovely design. "

" A huge amount of our everyday thinking - powerful, creative, and resonant stuff - is done socially: talking to other people, arguing with them, relying on them to recall information for us. "

" Truly huge artistic collaboration on the Internet seems to work only if the gang has a well-defined objective. "

" America has always had tinkerers, including just about any teenager who ever hot-rodded a Camaro. "

" The humanitarian developers behind World of Warcraft have also discovered a way to bribe gamers into turning off their computers and going outside. If you log off for a few days, your character will be more 'rested' when you resume playing, a mode that temporarily speeds up your leveling. "

" I lust after iPods or Mini Coopers not because they're unique, but because they've been so artfully made that I couldn't imagine doing it better myself. "

" Novelists in particular love to rhapsodize about the glory of the solitary mind; this is natural, because their job requires them to sit in a room by themselves for years on end. But for most of the rest of us, we think and remember socially. "

" Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible. "

" Insurance firms have always carefully studied real-world data to figure out what, precisely, constitutes a risky activity. "

" Software is now so complex - requiring so many gazillions of tiny files all over your computer - that most consumers don't want to bother to know what's really going on. "

" Why are online games so addictive? It's mostly the narcotic appeal of 'leveling.' "

" If you, or any public-spirited programmer, wanted to figure out what the software on your machine is really doing, tough luck. It's illegal to reverse engineer the source code of commercial software to find out how it works. "

" The one complaint about the Internet that I wholeheartedly endorse is that most of these tools have been designed to peck at us like ducks: 'Hey, there's a new reply to your comment! Come look at it!' "

Clive Thompson

Look

Internet

" There is something about the ability to externalize our thoughts and compare them with other people in a public way that is really transformative for the average person. "

" The computer industry began with home-brew boxes that everyone had to program for themselves, but that was a huge hassle. The computer revolution didn't explode until the first Macintosh arrived, with its point-and-click simplicity. "

" The only reason we don't notice how absolutely interwoven our thinking processes have become with older technologies - pencils, paper, electric light, penicillin, fire - is that they're old, so we've ceased to notice their effects. "

" There's nothing wrong with talking out loud in public, but there is something wrong with the government sucking up all those utter instances in a database just in case they maybe want to bust you in five years. "

" No consumer product improves more drastically, year after year, than the computer. "

Clive Thompson

Year

Than

" When you're an expert in a subject, you can retain new factoids on your favorite topic easily. This only works for the subjects you're truly passionate about, though. Baseball fans can reel off stats for their favorite players, then space out on their own birthday. "

" More than any other modern tool, computers are a total mystery to their users. Most people never open them up to fix them or to see how they work. "

" The things kids can do on screens can be really delightful - if they are age appropriate. But no, they shouldn't spend all their time on a screen; they should split up their time doing multiple, different things. "