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" Pretty much hated school. I never really found my footing. I just didn't like lessons. "

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" I'll spend a couple of days in Paris, a couple back in London, some time at the factory in Italy... I like travelling, but it can be a struggle to get home for weekends. "

" With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after season. "

" With all my clients I work with, they all have their absolute specialness about them. "

" Just because something is less expensive shouldn't mean it is less well designed. "

" Some things can be quite stupid yet interesting. Life can be like that. "

" I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman. "

" I don't really see the point in planning to show off-schedule. I think it's things like showing on-schedule that helps London be organised as it is. "

" I don't like po-faced fashion. "

" My designs are slightly subversive in their way; it can be in the cut or the colour, but they're always obtainable: they're not so difficult that a 40-year-old woman wanting to go to a cocktail party looking foxy and a little bit different in something well-made would be alienated by them. "

" I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do. "

" I like to have a swim in the morning, a great way to start the day. "

" I go to L.A. three or four times a year. It's great for research. "

" Even if you have a lot of money, you may not want to spend a lot of it on clothes. "

" A lot of people's circumstances can change very, very quickly, and people can move jobs, relationships can break down, something else could happen, and the next thing you know, you can't pay your rent, you can't get the support you require, and you're out on the street. "

" With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't. "

" DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down. "

" At a certain period in time, the fashion industry was portraying this image of a totally unrealistic woman, women who are not allowed to be themselves. "

" Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style. "

" I've always liked historic jewellery that's got a kind of quirkiness or playfulness to it; I like that it's not too serious. "

" I always find the idea of Britishness a bit of a boring old concept, to be honest. That world of Britishness always comes off a bit twee and only about cream teas and that sort of things. "

" When I was younger, I wanted to be a marine biologist, among other things. "

" It's important to offer well-thought-out pieces at lower prices. "

" If you've invested money in buying a piece, you don't want it to just disintegrate. We all have that first wash anxiety, when that great t-shirt you've just bought shrinks away to nothing. "

" Fashion was spontaneous and about getting things done, which I really liked. "

" I don't really have a mentor. "

" My friends and I used to take two-hour trips to the record store in Newcastle, and we started buying copies of The Face and i-D. And then I went to art school, and as time progressed, I ended up where I am now. "

" I love London. Wherever I've lived, I've always had my flat here. "

" My longest collaborative working relationship is with Katie Grand, the editor-in-chief of 'Love' magazine. Katie's an inspiration and a sounding block. She's got such great taste. "

" Cecil Beaton was Andy Warhol before Andy Warhol, really. "

" I have an art-school background, not a fashion background where it's like, 'Oh, we're going on holiday to Miami.' "