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" QR codes have always been a kind of half-measure, a useful but inelegant transitional technology; the ultimate goal is augmented reality. "
Om Malik
Reality
Technology
Kind
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" Technology is now part of the social fabric; it is what is causing dislocation. It is the cause of fear amongst all of us. "
Om Malik
Fabric
Cause
Us
" Facebook needs to maintain its vise-like grip on our attention to become a conduit of not only advertising but also commerce, so that it can take a cut of everything. "
Om Malik
Everything
Advertising
Attention
" Snapchat works because using a selfie is way easier than texting or tweeting. Stories should adapt to the medium and do so without cheapening the story. "
Om Malik
Texting
Story
Way
" Social sharing of photos - landscapes, selfies, latte-foam art - can spark conversations and deeper engagements. "
Om Malik
Spark
Art
Social
" Augmented reality is the 'boy who cried wolf' of the post-Internet world - it's long been promised but has rarely been delivered in a satisfying way. "
Om Malik
Boy
Reality
Long
" Finding your soul begins by discovering our ability to listen! Alternatively, by sharing a smile, a laugh and just by being human to everyone - from friends, colleagues, family, and especially strangers, including those who are not from the same station in life as you. "
Om Malik
Family
Smile
Life
" I like the muted sounds, the shroud of grey, and the silence that comes with fog. "
Om Malik
Shroud
Like
Silence
" From analog film cameras to digital cameras to iPhone cameras, it has become progressively easier to take and store photographs. Today, we don't even think twice about snapping a shot. "
Om Malik
Digital
iPhone
Think
" I love my paper and ink, but I see the benefits of the iPad and Apple Pencil. "
Om Malik
Paper
See
Apple
" I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan. "
Om Malik
Plan
Still
Think
" Having followed the wireless industry long enough, I can tell you that building and supporting an application for different platforms is as tough as climbing a straight wall of rock. "
Om Malik
Rock
Long
Enough
" My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation. "
Om Malik
Innovation
Reality
Media
" We are splintering what was the 'camera' and its functionality - lens, sensors, and processing - into distinct parts, but, instead of lenses and shutters, software and algorithms are becoming the driving force. "
Om Malik
Force
Camera
Driving
" Sure, Google's and Apple's ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies, innovation on mobile essentially means catching up to the other's growing list of features. "
Om Malik
Growing
Look
Google
" Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger. "
Om Malik
Facebook
Apple
Building
" Now every person edits the story they tell about themselves, carefully ensuring what the world looks at - whether it's over Instagram, Twitter or Facebook. "
Om Malik
Tell
World
Story
" It is becoming harder for us to stay on top of the onslaught - e-mails, messages, appointments, alerts. Augmented intelligence offers the possibility of winnowing an increasing number of inputs and options in a way that humans can't manage without a helping hand. "
Om Malik
Intelligence
Us
Top
" Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes writing. "
Om Malik
Story
Media
Writing
" Everybody's trying to repeat the past with the new network, with new devices and new tools. Why not make something brand-new? "
Om Malik
Past
Trying
Why
" Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it. "
Om Malik
Up
Advertising
Dance
" As someone who has been wrong often, I can tell you one thing for sure: hindsight reminds you of your follies every day. "
Om Malik
I Can
Day
You
" In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down. "
Om Malik
Growing
Fast
Same
" Whether it is through stock-market trading or the sale of hotel rooms, the Internet has a way of bringing deflationary forces to all businesses that were hitherto inefficient and involved many middlemen. "
Om Malik
Through
Hotel
Internet
" Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software. "
Om Malik
Always
Apple
Will
" Many companies that become verbs actually end up modifying our behaviors, and companies that modify behaviors end up becoming behemoths. "
Om Malik
Becoming
End
Modify
" Avoid the spectacle of technology and instead focus on technology and science solving real problems. "
Om Malik
Problems
Focus
Science
" In 1947, Porsche began work on its 356. In many ways, it was like the original iPhone. It wasn't perfect. It was underpowered. But it was streamlined and aerodynamic. "
Om Malik
iPhone
Like
Original
" The early entrants into the world of A.R., as with its cousin virtual reality, were disappointing: the phones were too weak, the networks were too slow, and the applications were too nerdy. But now the technological pieces are in place, and a whole generation - much of which is on Snapchat - has come to consider the camera almost a third arm. "
Om Malik
Generation
Slow
World
" Camera companies, like traditional phone manufacturers, dismissed the iPhone as a toy when it launched in 2007. Nokia thought that the iPhone used inferior technology; the camera makers thought that it took lousy pictures. Neither thought that they had anything to worry about. "
Om Malik
Like
Technology
Thought
" Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise. "
Om Malik
Worth
Apple
Company