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" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "
Michael E. Gerber
Start
Busy
You
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" Every life a legacy, every small business a school. "
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" In my experience, most small businesses are worried about the client fulfillment - 'getting the Job done' - and lead generation far more than they are in how the sales process flows. "
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" No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty! "
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" Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you're free to create NewCo. "
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" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "
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" There is always going to be someone more successful, richer, better looking, or with a nicer car. "
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" The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. "
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" Remember: you cannot build a better mouse trap by fixing the old one - NewCo demands active ownership, and that activity is not the sum of doing multiple jobs but, instead, the sum of implementing paradigm-shifting changes that create new industries and solutions. "
Michael E. Gerber
Changes
Doing
Remember
" Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. "
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Weather
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Play
" The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. "
Michael E. Gerber
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Kind
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" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "
Michael E. Gerber
Dream
You
Matter
" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "
Michael E. Gerber
Money
Hire
World
" Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create. "
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Think
People
Know
" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "
Michael E. Gerber
Experience
Small
Business
" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "
Michael E. Gerber
Work
Success
Hard Work
" Remember, if your business isn't making money, then you and your employees aren't, either. "
Michael E. Gerber
Business
Making Money
Money
" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "
Michael E. Gerber
Failure
Small
Money
" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "
Michael E. Gerber
Business
Perspective
Struggle
" No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it. "
Michael E. Gerber
Entrepreneur
You
Time
" Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about. "
Michael E. Gerber
Results
Great
Dream
" If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left. "
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Business
You
Start
" I've said it for four decades - work 'on' your business, not just 'in' your business! "
Michael E. Gerber
Your
Four
Business
" The deciding factor of why some entrepreneurs are successful and others fail is not limited to your DNA or your education; it is about the actions you take as the leader of your business. "
Michael E. Gerber
Business
You
Education
" The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. "
Michael E. Gerber
Success
Business
Thought
" Build a company that changes the way things get done! "
Michael E. Gerber
Build
Way
Get
" A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer. "
Michael E. Gerber
Unique
True
Problem
" Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. "
Michael E. Gerber
Communication
Energy
Life
" Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits. "
Michael E. Gerber
You
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Understand
" If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective. "
Michael E. Gerber
Hope
Planning
Business
" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "
Michael E. Gerber
Believe
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Skill