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" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "

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" Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. "

Edward de Bono

Ideas

Change

You

" What the joke displays is a switch in perception. This is important in changing the way we think. "

" One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. "

" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "

Edward de Bono

Always

Little

" I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers. "

" Unhappiness is best defined as the difference between our talents and our expectations. "

" The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it. "

" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "

" There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous. "

" It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. "

" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "

" Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. "

" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "

" If you wait for opportunities to occur, you will be one of the crowd. "

" My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. "

Edward de Bono

Out

Thinking

" A memory is what is left when something happens and does not completely unhappen. "

" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "

" In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. "

" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "

" Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. "

" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "

" Humor is by far the most significant activity of the human brain. "

" People should realize we're jerks just like them. "

" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "

" Logic will never change emotion or perception. "

" I think school is a place where thinking should be taught. "

" Argument is meant to reveal the truth, not to create it. "

" The need to be right all the time is the biggest bar to new ideas. "

" We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. "

" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "