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" The need to be right all the time is the biggest bar to new ideas. "

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" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "

" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "

" An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. "

" It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. "

" Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. "

" Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. "

" I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers. "

" One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. "

" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "

" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "

" A memory is what is left when something happens and does not completely unhappen. "

" Creativity involves breaking out of established patterns in order to look at things in a different way. "

" Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. "

" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "

" If you never change your mind, why have one? "

" Humor is by far the most significant activity of the human brain. "

" Logic will never change emotion or perception. "

" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "

" Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. "

" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "

" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "

" Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. "

" People should realize we're jerks just like them. "

" I think school is a place where thinking should be taught. "

" My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. "

" If you wait for opportunities to occur, you will be one of the crowd. "

" An idea that is developed and put into action is more important than an idea that exists only as an idea. "

" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "

" Unhappiness is best defined as the difference between our talents and our expectations. "

" To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. "