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" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "
Edward de Bono
Hours
Thinking
Just
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" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "
Edward de Bono
Life
Hope
Fun
" An idea that is developed and put into action is more important than an idea that exists only as an idea. "
Edward de Bono
Important
Put
Only
" Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. "
Edward de Bono
Creative
Thinking
Talent
" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "
Edward de Bono
Problem
Sometimes
Action
" Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. "
Edward de Bono
Lie
Ideas
Opportunity
" I think school is a place where thinking should be taught. "
Edward de Bono
Where
Think
Thinking
" If you never change your mind, why have one? "
Edward de Bono
Never
Mind
You
" The need to be right all the time is the biggest bar to new ideas. "
Edward de Bono
Time
Ideas
Need
" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "
Edward de Bono
Way
Power
People
" Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. "
Edward de Bono
Ideas
Change
You
" We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience. "
Edward de Bono
Need
Creativity
Experience
" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "
Edward de Bono
Be Prepared
Future
Striving
" What the joke displays is a switch in perception. This is important in changing the way we think. "
Edward de Bono
Perception
Important
Joke
" If you wait for opportunities to occur, you will be one of the crowd. "
Edward de Bono
Crowd
Wait
Opportunities
" Logic will never change emotion or perception. "
Edward de Bono
Perception
Change
Will
" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "
Edward de Bono
See
Great
People
" Argument is meant to reveal the truth, not to create it. "
Edward de Bono
Reveal
Argument
Create
" In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better. "
Edward de Bono
Moment
Words
Ignorance
" Creativity involves breaking out of established patterns in order to look at things in a different way. "
Edward de Bono
Way
Creativity
Look
" An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. "
Edward de Bono
Ignore
Decisions
Attention
" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
Edward de Bono
Perception
Logic
Mistakes
" Unhappiness is best defined as the difference between our talents and our expectations. "
Edward de Bono
Best
Talents
Expectations
" One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. "
Edward de Bono
Simple
Motivation
Creativity
" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "
Edward de Bono
Great
Children
Child
" Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. "
Edward de Bono
Time
Energy
Attention
" To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. "
Edward de Bono
Mad
Yourself
You
" Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. "
Edward de Bono
Reason
Human
Cheap
" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "
Edward de Bono
Star
Awkward
Feel
" People should realize we're jerks just like them. "
Edward de Bono
People
Realize
Should
" Humor is by far the most significant activity of the human brain. "
Edward de Bono
Humor
Brain
Far