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" In all the years that I've been in football - I went directly from coaching to broadcasting - I never really had a lot of experience watching it. "

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" I'm not afraid of flying; I just fear I'm going to die. I think I'm - vulnerable. I admit it. I don't fly. I got claustrophobia. I don't go in high buildings. I don't do those things. I'm just myself, whatever that is. "

" It takes about three times as long to explain to someone why you won't give them an autograph as it does to actually give them an autograph. "

" Justin Smith was one of the most underrated players in the NFL for what he did. He would sacrifice and do the dirty work, then someone else would clean up off it. "

" I'm sure that had I not been a coach, I would have been some form of a teacher. "

" I don't know that the referee can be watching holding on the offensive line and get back to the quarterback. I think watching the quarterback is a full-time job. "

" The only yardstick for success our society has is being a champion. No one remembers anything else. "

" We need the quarterbacks. It's a passing league and a quarterback-driven league. We need the Peyton Mannings in football uniforms out there playing - the Tom Bradys, the Drew Breeses, the Philip Riverses - we need those guys instead of them standing on the sideline. "

" When people watch football, they're looking for fun things. "

" One of the biggest gaps in sports is the difference between the winning and losing teams of the Super Bowl. They don't invite the losing team to the White House. They don't have parades for them. They don't throw confetti on them. "

" I've never eaten just a few bites of things I liked in my life. "

" There's so many kids who only know me from the video game. And they want to know if I'm home - and if I have a video game I can give them on Halloween. And sometimes they're surprised to learn there actually is a 'Madden.' "

" I would never be one to critique the announcers when I watched games. I try to watch the play and listen to the broadcasters and what they are pointing out. I was never one to say this one was good or bad. "

" It's been the video game ever since I got out of coaching. Even when I was an announcer, fewer and fewer people remembered me as 'Coach,' and as the years went on, people just started knowing me from the game. "

" In Oakland, Al Davis was a genius. We had Ron Wolff there, too, and he was a genius. There was no room for me to be a genius. "

" Sometimes we think videogames are just games for kids, and then once they get out of grammar school or high school, they never play again, but that's when they really start playing. "

" Having been in football all my life as a player and a coach and having been on the sideline, I think the closer we can get to bringing people what it's like standing and watching the game on the sideline, with a better view, would be the perfect situation for television football. "

" When your arm gets hit, the ball is not going to go where you want it to. "

" If a guy doesn't work hard and doesn't play well, he can't lead anything. All he is, is a talker. "

" The fewer rules a coach has, the fewer rules there are for players to break. "

" The thing that I always respected about Bruce Arians was, when he was at Pittsburgh, he let Ben Roethlisberger decide what he liked. I used to do that. You can put something in and force-feed it to a quarterback. But if he doesn't like it and have his heart in it, it's not going to be as good as when he really likes something. "

" Some day we're gonna have interactive television where you can pick the shot that you want. You can watch defense, or you can watch the end-zone shot, or you can watch an isolated shot of Terance Mathis or whoever you want to. Because right now, the only thing that you watch is what the producer or director decides to show you. "

" You wouldn't do something for a receiver to catch the ball if the quarterback couldn't throw it. "

" You're not going to eliminate concussions. Anytime you hit your head, you have a chance of getting a concussion, in any sport, too. I think we have to learn more about it. Part of it is rules, part of it is equipment, part of it is medical studies, knowing more about the brain. "

" When I got out of coaching, I had taught a class at the University of California, an extension class on football for fans. I was looking for tools. I was showing them films. I was going to write a textbook. Trip Hawkins came to me about making it a game for computers. "

" If someone remembers me as a coach, they still call me 'Coach,' but if they know me for the video game, they just call me 'Madden.' "

" Baseball has better opening days and All-Star Games than the N.F.L. does. Ours stink. "

" If you see a defense team with dirt and mud on their backs they've had a bad day. "

" Since 1981, I've spent every Thanksgiving Day broadcasting a game, and it is one of my favorite days. You can say, 'Woe is me, I never get to be part of the tradition,' or you can say, 'Heck, we've got our own tradition, and it's pretty good.' "

" We need to let the referee's sole thing be to protect the quarterback and get those late hits out of there. They even have a stat on television that says 'knockdowns.' Knockdowns means that you knock him down after he throws the ball. The assumption is, if it's legal, we'll make excuses for them. "

" Sometimes you can be one of the best, but you don't accept that if you don't get the ring or win the Super Bowl. There's a lot of good teams between the Super Bowl winner and other teams. Once the Super Bowl is over, we lump everyone into the other 31, and that's not fair. "