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" Every time I go to the theater, there's something about the atmosphere, seeing something unfold live in front of an audience, that you can't get out of your system. "

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" There's so many kids who only know me from the video game. And they want to know if I'm home - and if I have a video game I can give them on Halloween. And sometimes they're surprised to learn there actually is a 'Madden.' "

John Madden

Know

Home

" People say, 'Is broadcasting the same as coaching?' I say, 'Hell, no.' Coaching, you win and lose. Broadcasting, you don't win and lose. Coaching was a lot bigger than broadcasting. "

" When people watch football, they're looking for fun things. "

" One of the biggest gaps in sports is the difference between the winning and losing teams of the Super Bowl. They don't invite the losing team to the White House. They don't have parades for them. They don't throw confetti on them. "

" If you win a Super Bowl before you're fired, you're a genius, and everyone listens to you. But a coach is just a guy whose best class in grammar school was recess and whose best class in high school was P.E. I never thought I was anything but a guy whose best class was P.E. "

" Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out. "

" That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl. "

" I'm a firm believer that there's no way that a six-year-old should have a helmet on and learn a tackling drill. "

" Nothing jazzes me up like football. I've acquired more passion of the years, not less. Not to love it wouldn't make sense. "

John Madden

Nothing

Passion

" I think comparisons are odious. "

" Any defensive coordinator is worried about two things: a running quarterback and a deep ball. You know, don't get beat deep and don't let the quarterback run, because a big part of your defense can't account for the quarterback as a runner, so he gets a free run. "

" I've never eaten just a few bites of things I liked in my life. "

" I was a coach, and I put a lot of education and experience into coaching. "

" The only yardstick for success our society has is being a champion. No one remembers anything else. "

" In all the years that I've been in football - I went directly from coaching to broadcasting - I never really had a lot of experience watching it. "

" If you play the video game, you become more interested and you want to know more about it. You want to read as much about it as you can, see it live and watch as many games as you can. If you're the type who wants to be as involved as you can in the sport, you're probably going to want to play 'Madden NFL.' "

" We need the quarterbacks. It's a passing league and a quarterback-driven league. We need the Peyton Mannings in football uniforms out there playing - the Tom Bradys, the Drew Breeses, the Philip Riverses - we need those guys instead of them standing on the sideline. "

" If someone remembers me as a coach, they still call me 'Coach,' but if they know me for the video game, they just call me 'Madden.' "

John Madden

Know

Someone

" The quarterback has to get rid of the ball quickly, so there's not a lot of time to make moves to gain separation. "

" You wouldn't do something for a receiver to catch the ball if the quarterback couldn't throw it. "

" A consulting position might work in another profession, but not in pro football. There's no such thing. They give a guy a parking spot and put his name up as a consultant, and in six months, they erase the name. "

" I never professed to be perfect. I do something wrong or something stupid, I laugh at myself. "

" I respect coaches; I respect what good coaches do. I know that you don't learn to be a coach in an hour and a half. "

" Coaches have to watch for what they don't want to see and listen to what they don't want to hear. "

" You're not going to eliminate concussions. Anytime you hit your head, you have a chance of getting a concussion, in any sport, too. I think we have to learn more about it. Part of it is rules, part of it is equipment, part of it is medical studies, knowing more about the brain. "

" Sometimes you can be one of the best, but you don't accept that if you don't get the ring or win the Super Bowl. There's a lot of good teams between the Super Bowl winner and other teams. Once the Super Bowl is over, we lump everyone into the other 31, and that's not fair. "

" When your arm gets hit, the ball is not going to go where you want it to. "

John Madden

Going

You

" I would never be one to critique the announcers when I watched games. I try to watch the play and listen to the broadcasters and what they are pointing out. I was never one to say this one was good or bad. "

" The only things that smell good are fat and sugar. Tofu being boiled doesn't smell good. Anything that smells good is fattening. "

" The fewer rules a coach has, the fewer rules there are for players to break. "