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" Stories aren't the icing on the cake; they are the cake! "
Peter Guber
Cake
Stories
Icing
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" At Casablanca we did 'Midnight Express,' 'Flashdance,' and 'The Deep.' My willingness for risk has always been my strength. "
Peter Guber
Strength
Deep
Midnight
" So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together. "
Peter Guber
Together
Exercise
Laugh
" There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone. "
Peter Guber
Alone
Experience
Moment
" I never look in the rearview mirror. "
Peter Guber
Look
Never
Mirror
" Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through. "
Peter Guber
Intention
You
Tongue
" Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative. "
Peter Guber
May
Twitter
You
" Well, the idea is that failure is an inevitable partner on the road to success and, if you're not willing to confront failure, you can never find out how good you are. "
Peter Guber
Road
Failure
Good
" I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant. "
Peter Guber
Had
Twice
Fred Astaire
" Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography. "
Peter Guber
Sports
Language
Long
" Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. "
Peter Guber
Use
Customers
Turn
" My mom used to tell me stories at night, read books to me - and I read 'em over and over and over again. And you know what I learned from that? I went back and looked at everything - Why do I like reading the same stories over and over and over again? What, was I some kind of nincompoop? No - the narrative gave me connection with my mom. "
Peter Guber
Reading
Mom
Me
" The arts tend to be more liberal. There tends to be more social relevance in the arts. "
Peter Guber
Arts
Liberal
More
" A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car. "
Peter Guber
Process
Know
Gun
" Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions. "
Peter Guber
Feeling
Nothing
Reading
" The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous. "
Peter Guber
Budget
Business
Down
" Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking. "
Peter Guber
Body
Start
Technology
" Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game. "
Peter Guber
People
Skills
Mom
" In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool. "
Peter Guber
People
Group
Gender
" Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending. "
Peter Guber
Me
Business
Brother
" Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it. "
Peter Guber
Story
Surrender
Control
" I was born curious. "
Peter Guber
I Was Born
Curious
Born
" People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential. "
Peter Guber
Dream
People
Love
" When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.' "
Peter Guber
Business
Transportation
Yourself
" Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly. "
Peter Guber
My Life
Good
Journey
" Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work. "
Peter Guber
Failure
You
Work
" The portal into people's hearts is being interested in them. "
Peter Guber
Being
Them
People
" Truth is a point of view, but authenticity can't be faked. "
Peter Guber
Point Of View
Truth Is
Truth
" I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well. "
Peter Guber
Great
End
Day
" In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. "
Peter Guber
World
Today
Attention
" The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. "
Peter Guber
Sometimes
Own
See