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" When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.' "
Peter Guber
Business
Transportation
Yourself
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" Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking. "
Peter Guber
Body
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Technology
" The minute you start the process of deciding to make a film and you're communicating that vision to anyone, you're in the process of selling. If you don't understand that, you're not in show business. You're just not. "
Peter Guber
Start
You
Process
" I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant. "
Peter Guber
Had
Twice
Fred Astaire
" The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise. "
Peter Guber
Struggle
Business
Challenge
" There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone. "
Peter Guber
Alone
Experience
Moment
" Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly. "
Peter Guber
My Life
Good
Journey
" So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together. "
Peter Guber
Together
Exercise
Laugh
" The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous. "
Peter Guber
Budget
Business
Down
" Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through. "
Peter Guber
Intention
You
Tongue
" I was born curious. "
Peter Guber
I Was Born
Curious
Born
" Well, the idea is that failure is an inevitable partner on the road to success and, if you're not willing to confront failure, you can never find out how good you are. "
Peter Guber
Road
Failure
Good
" Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative. "
Peter Guber
May
Twitter
You
" Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography. "
Peter Guber
Sports
Language
Long
" The portal into people's hearts is being interested in them. "
Peter Guber
Being
Them
People
" We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team. "
Peter Guber
Build
See
Team
" Stories aren't the icing on the cake; they are the cake! "
Peter Guber
Cake
Stories
Icing
" I never look in the rearview mirror. "
Peter Guber
Look
Never
Mirror
" Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions. "
Peter Guber
Feeling
Nothing
Reading
" A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car. "
Peter Guber
Process
Know
Gun
" Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work. "
Peter Guber
Failure
You
Work
" The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. "
Peter Guber
Sometimes
Own
See
" The arts tend to be more liberal. There tends to be more social relevance in the arts. "
Peter Guber
Arts
Liberal
More
" My mom used to tell me stories at night, read books to me - and I read 'em over and over and over again. And you know what I learned from that? I went back and looked at everything - Why do I like reading the same stories over and over and over again? What, was I some kind of nincompoop? No - the narrative gave me connection with my mom. "
Peter Guber
Reading
Mom
Me
" Without social cohesion, the human race wouldn't be here: We're not formidable enough to survive without the tactics, rules and strategies that allow people to work together. "
Peter Guber
Together
Work
People
" In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. "
Peter Guber
World
Today
Attention
" Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it. "
Peter Guber
Story
Surrender
Control
" When somebody is enthusiastic about a job opportunity - but gives off the feeling that this is not the only one they have on the table - they become more seductive in the employer's eyes. You become more desirable because it shows that you're making a conscious and thoughtful decision for the right reasons. "
Peter Guber
You
Job
Decision
" People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential. "
Peter Guber
Dream
People
Love
" I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well. "
Peter Guber
Great
End
Day
" Truth is a point of view, but authenticity can't be faked. "
Peter Guber
Point Of View
Truth Is
Truth