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" Sunspel is about British craft and community - both of which are very important to me. "
Jonathan Anderson
British
Important
Craft
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" Trend-wise, I hope to keep bringing completely new collections to the industry that will make people think and defy the norm. "
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" I just don't ever want it to be nice. I'd prefer someone had a violent reaction to my collection than ever call it 'nice.' "
Jonathan Anderson
Nice
Reaction
Someone
" When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. "
Jonathan Anderson
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" My parents are huge influences on me. My mother was an English teacher. My father played professional rugby and coached rugby for the Irish rugby team. "
Jonathan Anderson
Mother
Father
Parents
" I find it difficult to go to museums. I prefer houses. "
Jonathan Anderson
Find
Museums
Difficult
" When I was a kid, I remember the fear of going into big brand stores. You didn't want to go in because you felt like you couldn't afford anything. "
Jonathan Anderson
Remember
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Brand
" I believe that collaboration is one of the most important things in any field. "
Jonathan Anderson
Collaboration
Important
Field
" I've realised that when fashion is really good and really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream. "
Jonathan Anderson
Risk
Challenges
Good
" You always need a textural landscape. I think that's what fashion is about, and I think when you come to a brand and you're trying to re-instill its history, the history only comes through being personal. "
Jonathan Anderson
Fashion
You
Think
" If designers are willing to take risks, I think buyers should take risks, as well with press taking risks. "
Jonathan Anderson
Risks
Think
Well
" We put something on Instagram, and it gets reposted, and it's everywhere, and a minute later it's gone, over. I don't see that as a negative thing; it's the way my mind works, too. "
Jonathan Anderson
Gone
Mind
Way
" If you do generic things, you know, after a while, brands or designers become stagnated. "
Jonathan Anderson
Things
You
Become
" Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.' "
Jonathan Anderson
You
Reason
More
" No one reads anything. They just look at images. "
Jonathan Anderson
Anything
Reads
Images
" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "
Jonathan Anderson
You
Finding
Fashion
" I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon. "
Jonathan Anderson
Up
Poor
Rich
" My parents were extremely liberal. They didn't believe in being Catholic or Protestant, and that was a big deal at the time. "
Jonathan Anderson
Believe
Time
Parents
" Wood carving is such an amazing skill and very underrated; once you cut it, it's hard to go back. "
Jonathan Anderson
Skill
Wood
You
" For me, the creative process is this giant patchwork of information. "
Jonathan Anderson
Creative
Information
Me
" I collect craft. It inspires me. "
Jonathan Anderson
Me
Inspires
Craft
" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "
Jonathan Anderson
Going
You
Things
" I think I've always had an obsession with collecting, as most people do. "
Jonathan Anderson
Think
People
Obsession
" Sometimes you fall out of love with what you do. Some days, you wake up and wish you worked on a farm. "
Jonathan Anderson
You
Wish
Love
" I wasn't very good at school and appalling at English. "
Jonathan Anderson
School
English
Appalling
" We have this perceived illusion of what the fashion designer does. As an industry, we make it out that this one individual changes the entire face of the earth. I have never said 'me'; it's always 'we.' I am just the big salesman. "
Jonathan Anderson
Fashion
Illusion
Me
" For me, menswear is an experimental ground to play with something. There is scope to be gained there - you can create a new normality. "
Jonathan Anderson
Ground
Me
You
" As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier. "
Jonathan Anderson
Growing Up
You
Child
" I collect primarily ceramics but also black-and-white photography and some bits of contemporary. "
Jonathan Anderson
Some
Photography
Black-And-White
" I am a huge obsessor with photography. "
Jonathan Anderson
Am
Photography
Huge
" For me, fashion is exciting, and it should be exciting whether you get it wrong or right. "
Jonathan Anderson
Me
Fashion
Exciting