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" I've realised that when fashion is really good and really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream. "

Jonathan Anderson

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" The first thing I do in the morning is have an espresso - straight up - and read the papers. I like 'The Independent,' 'The Times,' and the 'Financial Times.' "

Jonathan Anderson

" I never set out to work on the concept of androgyny. For me, it was more about trying to find a wardrobe that would fundamentally appeal to both men and women: Trying to find the right shirt, the right jeans, the right trouser - but on different landscapes. "

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" I've collected John Ward pieces for years. Ward represents ideas of nature and of sediments. "

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" We have this perceived illusion of what the fashion designer does. As an industry, we make it out that this one individual changes the entire face of the earth. I have never said 'me'; it's always 'we.' I am just the big salesman. "

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" Sunspel is about British craft and community - both of which are very important to me. "

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" We need to articulate luxury differently. We live in the world of the 'like' culture. As a society, we're consuming so much imagery, it's like gorging on sugar, and the only way to find depth in a 'like' culture is by presenting the unknown. "

Jonathan Anderson

" I think I've always had an obsession with collecting, as most people do. "

Jonathan Anderson

" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "

Jonathan Anderson

" I was very into swimming, but I was never into contact sports. I think it was because I knew I wasn't going to get damaged. "

Jonathan Anderson

" Buttons, for me, are very sculptural things, and they are so fascinating. "

Jonathan Anderson

" Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store. "

Jonathan Anderson

" I always love to look at something that I couldn't make, because I feel it's enlightening. It means you are not invincible: you can respect something and look up to it and go, 'Wow!' It's a skill that I don't have, but I can understand the merit of it. "

Jonathan Anderson

" If designers are willing to take risks, I think buyers should take risks, as well with press taking risks. "

Jonathan Anderson

" You have to be slightly uncomfortable with what you're doing, and you have to be able to try to find moments of newness. "

Jonathan Anderson

" During the 1990s, luxury became something exclusive and elitist. I think fashion got lost. It forgot about craft and culture. "

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" When I first came to Wakefield Cathedral, I thought, 'How does man conceive to build something like this?' It's a building that has transcended time over the centuries, and you appreciate the magnitude of humankind's power and vision. When you're inside, you feel as though the rest of the world doesn't exist. "

Jonathan Anderson

" I think ceramics are so amazing because they're incredibly educational - you can buy something made in the 14th century, and it looks like it was made yesterday. There's something to be learned there, and ceramics can tell you the history of the time because they're functional vessels, ultimately. "

Jonathan Anderson

" I always think the great thing about shirting is that it goes with jeans, and jeans are probably the most modern, functional garment that ever existed. That is what is so great about shirting - it is an up-play-down-play. "

Jonathan Anderson

" I love jeans, T-shirts, and things you can jazz up and down, a bit of a mish-mash. "

Jonathan Anderson

" My brother and sister were very sporty. They all did rugby. I was very into performing arts. I went to the National Youth Music Theatre. I was one of those singing, clapping children. "

Jonathan Anderson

" Whether I'm at home in London or in Paris for Loewe, I always like to walk to work. "

Jonathan Anderson

" To restart a brand, you have to make people forget what it was. "

Jonathan Anderson

" I'm really into very 'naive craft,' like Second World War playing cards. "

Jonathan Anderson

" My parents were extremely liberal. They didn't believe in being Catholic or Protestant, and that was a big deal at the time. "

Jonathan Anderson

" I just don't ever want it to be nice. I'd prefer someone had a violent reaction to my collection than ever call it 'nice.' "

Jonathan Anderson

" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "

Jonathan Anderson

" I collect primarily ceramics but also black-and-white photography and some bits of contemporary. "

Jonathan Anderson

Black-And-White

" I'm not the best at getting myself breakfast, but if I do, I'll normally have toast and marmalade. "

Jonathan Anderson

" What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion. "

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" Britain and America are two examples where social media will only show you what you like. "

Jonathan Anderson