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" We have this perceived illusion of what the fashion designer does. As an industry, we make it out that this one individual changes the entire face of the earth. I have never said 'me'; it's always 'we.' I am just the big salesman. "

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" Trend-wise, I hope to keep bringing completely new collections to the industry that will make people think and defy the norm. "

Jonathan Anderson

Think

Keep

Hope

" When I first came to Wakefield Cathedral, I thought, 'How does man conceive to build something like this?' It's a building that has transcended time over the centuries, and you appreciate the magnitude of humankind's power and vision. When you're inside, you feel as though the rest of the world doesn't exist. "

" The problem with me and TV shows is once I start watching them, I have to watch them all because I'm so impatient. I need the entire series to be on TV, and then I'll sit all day and watch the entire thing. So I did that with 'Homeland,' and I did that with 'Veep.' "

Jonathan Anderson

Watch

Day

" You have to be slightly uncomfortable with what you're doing, and you have to be able to try to find moments of newness. "

" I believe that collaboration is one of the most important things in any field. "

" I have a huge amount of respect for all Japanese designers because I think there is consistency and respect to craft. "

" I didn't reinvent clothing; I reinvented the edit. "

" I grew up during one of Northern Ireland's most complex periods. "

Jonathan Anderson

Periods

Most

" I find it difficult to go to museums. I prefer houses. "

" Ultimately, I think to be successful in fashion, you have to turn into the most incredible HR person. It's about politics. I'm massaging egos and keeping everyone happy. "

" The first thing I do in the morning is have an espresso - straight up - and read the papers. I like 'The Independent,' 'The Times,' and the 'Financial Times.' "

Jonathan Anderson

Morning

Financial

" If you do generic things, you know, after a while, brands or designers become stagnated. "

" You always need a textural landscape. I think that's what fashion is about, and I think when you come to a brand and you're trying to re-instill its history, the history only comes through being personal. "

" I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon. "

Jonathan Anderson

Poor

Rich

" People get bored very quickly. "

" I love the immediacy of Instagram. My feed really is my train of thought. If I'm really excited about something, I'll just put it up. "

" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "

" To restart a brand, you have to make people forget what it was. "

" For me, doing an interview with someone is like having therapy. "

Jonathan Anderson

Therapy

Interview

" Sunspel is about British craft and community - both of which are very important to me. "

" I think I am obsessed with Lucie Rie. I love the way she collaborated with Miyake, who for me is probably the most important fashion designer of the 20th century. "

" I think ceramics are so amazing because they're incredibly educational - you can buy something made in the 14th century, and it looks like it was made yesterday. There's something to be learned there, and ceramics can tell you the history of the time because they're functional vessels, ultimately. "

" If designers are willing to take risks, I think buyers should take risks, as well with press taking risks. "

" When I visit any cathedral, it reminds me of being with my grandparents. They weren't particularly religious, but my grandfather was obsessed with architecture. "

Jonathan Anderson

Cathedral

Grandfather

" Everywhere I go, I buy something. I probably have an issue with shopping. "

" Whether I'm at home in London or in Paris for Loewe, I always like to walk to work. "

" Sometimes you fall out of love with what you do. Some days, you wake up and wish you worked on a farm. "

" Acting is about portraying something... that dedication or learning the script of it is really important in really getting to know a topic. "

" I find it very difficult to see the boundary between womenswear and menswear. It's bizarre the ways in which society reacts; they find it difficult to comprehend seeing parts of the body on a man. I think it's fascinating. "

" I wasn't very good at school and appalling at English. "