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" The audience that watches on Sunday night is upscale, very female, and very engaged. "
Nina Tassler
Night
Audience
Sunday
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" When I was in drama development, you hear anywhere between 500 to 600 pitches a season, and you do feel like you hit the wall. But I will never say, 'No, I won't hear that.' "
Nina Tassler
Drama
Development
Feel
" Creative drives our business; the business doesn't drive the creative. "
Nina Tassler
Drives
Drive
Creative
" I'm a parent. I'm a mother. "
Nina Tassler
Parent
Mother
" As long as we're monetizing our content... we still win at the end. "
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Still
Content
End
" Through eight years, 'How I Met Your Mother' has mastered the art of leading-edge comedy, emotional water-cooler moments, and pop culture catch-phrases. "
Nina Tassler
Mother
Moments
Culture
" With all of our big-hit shows - like 'Big Bang Theory,' and even 'How I Met Your Mother' - when they first started, you have multiple characters to service, and you want to make sure that the audience has a chance to get the concept, get the emotional arc, and really engage with the relationships. "
Nina Tassler
Chance
Mother
Service
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" Nothing runs forever. How you handle it, the most important thing is how you respect your audience, how you respect your cast, and being incredibly sensitive to how you wrap up any show when it ends a successful run. "
Nina Tassler
Respect
Important
Run
" I was drawn to performing and to storytelling. "
Nina Tassler
Performing
Storytelling
Drawn
" I'm extremely lucky that I've worked for and with amazing people in my life. "
Nina Tassler
Lucky
Life
Amazing
" I think back to having had the good fortune of being at Warner Bros. when we were doing 'Lois & Clark.' The chemistry between Dean Cain and Teri Hatcher was really wonderful. "
Nina Tassler
Think
Back
Chemistry
" We don't know where we'll end up, but making moments matter - taking a step back to see something from a different vantage point and investing in your core values - can lead to a world of surprises. "
Nina Tassler
Moments
Values
World
" Producing is a little bit in my blood. Philanthropy also is a very important for me. "
Nina Tassler
Blood
Me
Philanthropy
" Pilot season isn't perfect, and it certainly is a very difficult time. But pilot season does work for us. "
Nina Tassler
Perfect
Time
Work
" 'Zoo' further demonstrates our commitment to high-quality, year-round programming and to high-concept series that play to summer audiences in the U.S. as well as on a global scale. "
Nina Tassler
Commitment
Our
Play
" When it comes down to, it's not about the form, it's about the content. "
Nina Tassler
Content
Down
About
" I'm a voracious reader. What that does is keep your mind fresh and active and hearing different voices and different styles. TV can be derivative, and if you just watch TV, you're not widening the circle. "
Nina Tassler
Mind
You
Watch
" James Corden is a rare entertainment force who combines irresistible charm, warmth, and originality with a diverse range of creative instincts and performance talent. "
Nina Tassler
Talent
Warmth
Creative
" I've always seen the world as very gender-neutral. "
Nina Tassler
Very
Seen
World
" Rob Doherty has been a real superstar for us on 'The Mentalist' for years. "
Nina Tassler
Us
Been
Real
" 'The Dovekeepers' is a compelling, beautifully written novel that combines history and fiction into a timeless story of survival and heroism. "
Nina Tassler
Novel
Story
Survival
" I've been blessed to be with my husband since I was 18. "
Nina Tassler
Since
Blessed
Been
" When I was growing up, the current of feminism was strong. You just had to step off the bank, and you'd be swept up. There was an active women's movement. My mother was a part of it. "
Nina Tassler
Strong
Growing Up
Mother
" People step on my feet, and I say I'm sorry. "
Nina Tassler
Step
Feet
People
" I love musicals. I'm a big 'Glee' watcher. "
Nina Tassler
Big
I Love
Love
" I feel it's our responsibility to keep our ear tuned to public discourse. There's a lot of noise out there, and our responsibility is to pick up on the themes and issues that work their way through all of society. "
Nina Tassler
Way
Feel
Responsibility
" Tom Selleck is a big draw. "
Nina Tassler
Tom
Big
Draw
" Sometimes the career you end up with has no logical connection to where you began. "
Nina Tassler
Career
End
Sometimes
" The original 'CSI' grew stronger once the spinoffs became entrenched. Like any good franchise, when there's a great story to be told, viewers can't get enough. "
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Story
Stronger
Enough
" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience