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All Quotes by author - Nina Tassler

" 18-to-49 can only be part of the story. There are many more metrics. "

" Accepting fear head-on is freeing. "

" Any show in its first season goes through multiple changes. There is little or no difference to changing the cast on a talk show. "

" As an outsider, you observe what everyone is saying. Insiders are sometimes too insulated, listening to voices in their own little group. "

" As long as we're monetizing our content... we still win at the end. "

" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "

" At the end of the day, it is about doing your best work - controlling what you can control and not trying to control what you can't. "

" Audiences like making discoveries. "

" Audiences need to engage with characters. "

" Before I go to bed, sometimes I'll just sit outside and philosophically assess the day. "

" Creative drives our business; the business doesn't drive the creative. "

" 'Criminal Minds,' our original show, is a phenomenal show, and all elements of that show work so well. I think that 'Suspect Behavior' just didn't click. I don't think it has anything to do with spin-offs. I think a spin-off still has to be successful on its own. "

" Ever since 'Jericho,' I've loved these big-idea shows. "

" Failure is a fundamental factor of success. "

" Finding new voices with fresh ideas is the hardest and most rewarding part of a television executive's job. "

" I came to understand and observe that we're all going to face obstacles. We're going to have challenges. We're going to fail. We're going to have success. But all of it is going to ultimately be character-building. And it's not going to deter us from wanting to achieve, to strive, and be successful. "

" I come from a long line of Democrats. "

" I'd love to see the 'CSIs' run forever. "

" I feel it's our responsibility to keep our ear tuned to public discourse. There's a lot of noise out there, and our responsibility is to pick up on the themes and issues that work their way through all of society. "

" I have worked in the media/content business my entire life. "

" I love musicals. I'm a big 'Glee' watcher. "

" I love to watch documentaries on The History Channel and TLC. "

" I'm a feminist. "

" I'm an entertainer. "

" I'm a parent. I'm a mother. "

" I'm a voracious reader. What that does is keep your mind fresh and active and hearing different voices and different styles. TV can be derivative, and if you just watch TV, you're not widening the circle. "

" I'm extremely lucky that I've worked for and with amazing people in my life. "

" I'm on the board of trustees at Boston University. I'm on the board of trustees at Jewish Family Services. "

" I'm part Latin, so everything in the Latin culture is - there's a lot of hyperbole, and there's a lot of melodrama. "

" In 1963, my parents took over a camp business from my grandparents. They turned it into a liberal, progressive, a co-educational, interracial camp for kids from all over the world, all over the country. And it was a very important cause for both of my parents. "

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