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" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience
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" It's important to me to reach deep into the community and promote Latino artists. "
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" The audience that watches on Sunday night is upscale, very female, and very engaged. "
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Sunday
" I was always a big fan of 'Quincy,' and I loved the idea of puzzle solving. "
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" With all of our big-hit shows - like 'Big Bang Theory,' and even 'How I Met Your Mother' - when they first started, you have multiple characters to service, and you want to make sure that the audience has a chance to get the concept, get the emotional arc, and really engage with the relationships. "
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Chance
Mother
Service
" I love musicals. I'm a big 'Glee' watcher. "
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Big
I Love
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" I've always seen the world as very gender-neutral. "
Nina Tassler
Very
Seen
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" I'm an entertainer. "
Nina Tassler
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" Rob Doherty has been a real superstar for us on 'The Mentalist' for years. "
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Us
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" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "
Nina Tassler
Choices
Perfect
Process
" In 1963, my parents took over a camp business from my grandparents. They turned it into a liberal, progressive, a co-educational, interracial camp for kids from all over the world, all over the country. And it was a very important cause for both of my parents. "
Nina Tassler
Business
Parents
Important
" Accepting fear head-on is freeing. "
Nina Tassler
Fear
Freeing
Head-On
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" I have worked in the media/content business my entire life. "
Nina Tassler
Business
Worked
Life
" Pilot season isn't perfect, and it certainly is a very difficult time. But pilot season does work for us. "
Nina Tassler
Perfect
Time
Work
" The original 'CSI' grew stronger once the spinoffs became entrenched. Like any good franchise, when there's a great story to be told, viewers can't get enough. "
Nina Tassler
Story
Stronger
Enough
" Audiences need to engage with characters. "
Nina Tassler
Audiences
Need
Characters
" The truth is we're all part of one big content universe. "
Nina Tassler
Truth
Universe
Content
" Sometimes the career you end up with has no logical connection to where you began. "
Nina Tassler
Career
End
Sometimes
" When I was growing up, the current of feminism was strong. You just had to step off the bank, and you'd be swept up. There was an active women's movement. My mother was a part of it. "
Nina Tassler
Strong
Growing Up
Mother
" I'm extremely lucky that I've worked for and with amazing people in my life. "
Nina Tassler
Lucky
Life
Amazing
" I think back to having had the good fortune of being at Warner Bros. when we were doing 'Lois & Clark.' The chemistry between Dean Cain and Teri Hatcher was really wonderful. "
Nina Tassler
Think
Back
Chemistry
" You have to make your decision based on the content. "
Nina Tassler
Make
You
Your
" I'm a feminist. "
Nina Tassler
Feminist
" Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did. "
Nina Tassler
Been
Able
Did
" Through eight years, 'How I Met Your Mother' has mastered the art of leading-edge comedy, emotional water-cooler moments, and pop culture catch-phrases. "
Nina Tassler
Mother
Moments
Culture
" Tom Selleck is a big draw. "
Nina Tassler
Tom
Big
Draw
" Creative drives our business; the business doesn't drive the creative. "
Nina Tassler
Drives
Drive
Creative
" I come from a long line of Democrats. "
Nina Tassler
Line
Democrats
Long
" I'm on the board of trustees at Boston University. I'm on the board of trustees at Jewish Family Services. "
Nina Tassler
Jewish
University
Boston
" Women drive network television. "
Nina Tassler
Television
Women
Drive